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Wirkung als zentrale Strategie betrachtet. Basierend auf der Shareholder Salience Theorie wird die theoretische Grundlage für …
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In March 2013, Lululemon Athletica removed its inventory of women's black yoga pants from its stores because recent shipments of the product were “too sheer.” For a company reliant on a reputation for quality, the news was devastating. Worse, the recall set off a series of PR related...
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