Front Cover -- Contents -- Acknowledgments -- Introduction -- Chapter 1: Visual Strategy -- Chapter 2: Understanding the Current State -- Chapter 3: Opportunity Identification -- Chapter 4: Idea Generation -- Chapter 5: Delivering Profitable Innovation to Targeted Customers -- Chapter 6:...

The majority of service providers have recognized the need to develop innovative services that meet sophisticated customer needs on time. Because of structural changes in the market, rising costs and shorter lifecycles of services and technologies this has become a more demanding task than ever...