This work assesses innovation diffusion models and their application in marketing management. Its two principal aims …

Im Marketing konkurrieren eine Reihe von Theorien um Aufmerksamkeit, Unterstützung durch akademische Forschung und … und Soziologie. Alles in allem ist die Marketing-Forschung stark zersplittert. Die vorliegende Arbeit behandelt die … für das Marketing relevanten Eigenschaften der Marktprozesstheorie werden vorgestellt. In der zweiten Hälfte der Arbeit …

marketing strategies and develop better policies to promote the use of private retail sales portals. This research also provides …

, little empirical research is available on the international marketing of education. This study draws together research from … services marketing, industrial and organisational economics, strategic management and various studies and reports relating to … the management and marketing of international education.Commencing with an overview of the international market for …

relationships in the process, positive steps can be made towards the marketing of a work and the career progression of the … playwright. The issues of marketing and career progression are considered in a regional context. The thesis comprises the …

Societal marketing - marketing based on socially or environmentally conscious attributes, has for many years been … considered an accepted chapter of marketing theory. However, consumer response to many socially-conscious products never met … expectations - prompting marketing researchers to re-examine the assumptions underpinning the societal marketing theory. One such …

decades. This thesis reviewed the economics, management and marketing literatures to identify existing theoretical … set of strategic marketing management capabilities that were superior to rival firms and rival film industries. It is … argued that a marketing orientation and effective strategic marketing management capabilities also provide a unifying theory …

ENGLISH ABSTRACT: The objective of this specific research report is to analyse the internet marketing function within …). An in-depth literature review is conducted to analyse the marketing function in general, afterwhich an analysis in terms … of production and services organisation is discussed. Here, the focus is on the 4 P and 7 P marketing mix theories of …