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Marketing decisions: a Bayesian approach
Enis, Ben M.; Broome, Charles L. - 1973
Persistent link: https://www.econbiz.de/10004016832
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Marketing decisions : a Bayesian approach
Enis, Ben M.; Broome, Charles L. - 1971
Persistent link: https://www.econbiz.de/10002119076
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Marketing principles
Enis, Ben M. - 1980
Persistent link: https://www.econbiz.de/10004775219
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Bayesian approach to ad budgets
Enis, Ben M. - In: Journal of advertising research 12 (1972) 1, pp. 13-19
Persistent link: https://www.econbiz.de/10002118962
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Deepening the concept of marketing
Enis, Ben M. - In: Journal of marketing 37 (1973) 4, pp. 57-62
Persistent link: https://www.econbiz.de/10002118965
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Governments as marketers : issues of management and public policy
Enis, Ben M. - In: Government marketing : theory and practice, (pp. 343-355). 1981
Persistent link: https://www.econbiz.de/10002119056
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Experimentation for marketing decision
Cox, Keith K.; Enis, Ben M. - 1973
Persistent link: https://www.econbiz.de/10004006644
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MARKETING PRINCIPLES : THE MANAGEMENT PROCESS / BEN M. ENIS
Enis, Ben M. - 1977 - 2. ED.
Persistent link: https://www.econbiz.de/10004007680
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PERSONAL SELLING : FOUNDATIONS, PROCESS, AND MANAGEMENT / BEN M. ENIS
Enis, Ben M. - 1979
Persistent link: https://www.econbiz.de/10004007681
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The marketing research process : a managerial approach to purchasing relevant information for decision making
Cox, Keith K.; Enis, Ben M. - 1972
Persistent link: https://www.econbiz.de/10004911722