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Early product life cycle forms for infrequently purchased major products

Easingwood, Christopher J. - In: International journal of research in marketing : IJRM ; … 4 (1987) 1, pp. 3-9

Persistent link: https://www.econbiz.de/10001038036

An analogical approach to the long term forecasting of major new product sales

Easingwood, Christopher J. - In: International journal of forecasting 5 (1989) 1, pp. 69-82

Persistent link: https://www.econbiz.de/10001088670

Issues and perceptions in the management of financial services markets

Easingwood, Christopher J.; Arnott, David C. - 1991

Persistent link: https://www.econbiz.de/10000816924

Priorities in services marketing

Easingwood, Christopher J.; Arnott, David C. - 1991

Persistent link: https://www.econbiz.de/10000813724

A model of the antecedents of multiple channel usage

Coelho, Filipe; Easingwood, Christopher J. - In: Journal of retailing and consumer services 15 (2008) 1, pp. 32-41

Persistent link: https://www.econbiz.de/10003597024

Services growth options for B2B product-centric businesses

Raddats, Chris; Easingwood, Christopher J. - In: Industrial marketing management : the international … 39 (2010) 8, pp. 1334-1345

Persistent link: https://www.econbiz.de/10008807119

New Product Launch: Marketing Action and Launch Tactics for High-Technology Products

Beard, Charles; Easingwood, Chris - In: Industrial marketing management : the international … 25 (1996) 2, pp. 87-104

Persistent link: https://www.econbiz.de/10006321771

Sources of Competitive Advantage in the Marketing of Technology‐intensive Products and Processes

Beard, Charles; Easingwood, Chris - In: European Journal of Marketing 26 (1992) 12, pp. 5-18

An empirical investigation of the relative emphasis placed by high‐tech firms on various sources of competitive advantage. Five strategies are identified. The most widely used, called “balanced”, employs a number of different sources of competitive advantage. One strategy is based heavily...

Persistent link: https://www.econbiz.de/10014723025

A nonsymmetric responding logistic model for forecasting technological substitution

Easingwood, Christopher - In: Technological forecasting & social change : an … 30 (1981) 3, pp. 199-213

Persistent link: https://www.econbiz.de/10002086316

The Impact of the New Product Development Project on the Success of Financial Services

Storey, Christopher; Easingwood, Christopher - In: The service industries journal 13 (1993) 3, pp. 40-54

Persistent link: https://www.econbiz.de/10006358158