An analogical approach to the long term forecasting of major new product sales
Christopher J. Easingwood
| Year of publication: |
1989
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|---|---|
| Authors: | Easingwood, Christopher J. |
| Published in: |
International journal of forecasting. - Amsterdam [u.a.] : Elsevier, ISSN 0169-2070, ZDB-ID 283943-X. - Vol. 5.1989, 1, p. 69-82
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| Subject: | Marktforschung | Market research | Konsumgüter | Consumer goods | Prognose | Forecast | Theorie | Theory |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001088670