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Strategy : a view from the top (an executive perspective)
Kluyver, Cornelis de; De Kluyver, Cornelis A.; Pearce, … - 2012 - 4th ed.
Persistent link: https://www.econbiz.de/10008859530
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Drucker on corporate governance
De Kluyver, Cornelis A. - In: The Drucker difference : what the world's greatest …, (pp. 61-78). 2010
Persistent link: https://www.econbiz.de/10003923710
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Advertising-versus-marketing mix carryover effects : an empirical evaluation
De Kluyver, Cornelis A. - In: Journal of business research : JBR 15 (1987) 3, pp. 269-287
Persistent link: https://www.econbiz.de/10001029641
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Strategy : a view from the top
De Kluyver, Cornelis A. - 2003
Persistent link: https://www.econbiz.de/10001671561
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Strategy : a view from the top (an executive perspective)
De Kluyver, Cornelis A.; Pearce, John A. - 2009 - 3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003663700
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Consumer response to the preferred brand out-of-stock situation
Verbeke, Willem J. M. I.; Farris, Paul W.; Thurik, … - 1995
Persistent link: https://www.econbiz.de/10000917003
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Consumer response to the preferred brand out-of-stock situation
Verbeke, Willem J. M. I.; Farris, Paul W.; Thurik, … - 1995
Persistent link: https://www.econbiz.de/10000919004
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Market share and ROI : a peek at some unobserved variables
Ailawadi, Kusum L.; Farris, Paul W.; Parry, Mark E. - 1993
Persistent link: https://www.econbiz.de/10000876070
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Manufacturer advertising and retail gross margins
Albion, Mark S. - In: Advances in marketing and public policy : a research annual 1 (1987), pp. 107-136
Persistent link: https://www.econbiz.de/10001101681
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Using Steiner's dual-stage model to develop better measures of retail distribution
Farris, Paul W. - In: The antitrust bulletin : the journal of American and … 49 (2004) 4, pp. 941-954
Persistent link: https://www.econbiz.de/10002675859