This article proposes a new approach to explaining network program selection behavior. It draws on literature in the area of finance to build a model of networks' program choice. The basis for the model is the traditional theory of portfolio selection. It will be argued that networks' management...

This study examines the case of two all-news channels, CNNI and BBC World in Asia, as examples of the internationalization of television. The focus is on the competitive strategies employed by these channels to establish a presence in Asia. Specifically, the roles played by competition, product...