false advertising by a firm in duopolistic competition where consumers can be distinguished according to whether or not they … form rational beliefs about the trustworthiness of advertising claims. We compare private and public law enforcement in the … form of the demand for injunctions against false advertising. From a welfare perspective, we show that it can be optimal …

In this paper, we analyze the impact of advertising and quality decisions on price competition in a duopoly setting …. Firms are able to differentiate their products vertically and use persuasive advertising to increase consumer brand loyalty … and uncovered markets. Because consumers are assumed to be informed about product characteristics, advertising neither …

industry. We compare the equilibrium levels of advertising under private and mixed duopoly competition, and show that the … connection between programme quality and advertising incentives is drastically different in each scenario. We also consider the …