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Formulation of an index of propensity to buy
Rothman, James - In: Journal of marketing research : JMR 1 (1964) 2, pp. 21-25
Persistent link: https://www.econbiz.de/10002717755
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Some considerations affecting the use of factor analysis in market research
Rothman, James - 2009
Persistent link: https://www.econbiz.de/10003794489
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Special edition on readership research
Rothman, James (contributor) - In: Journal of the Market Research Society : JMRS 28 (1986) 2, pp. 101-208
Persistent link: https://www.econbiz.de/10001030566
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Special issue on geodemographics
Rothman, James (contributor) - In: Journal of the Market Research Society : JMRS 31 (1989) 1, pp. 1-131
Persistent link: https://www.econbiz.de/10001059381
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Research techniques for minority or maniple marketing
Rothman, James; Tate, Barry - In: Research in marketing. Papers read at the 7. Annual …, (pp. 1-14). 1964
Persistent link: https://www.econbiz.de/10002717772
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Book reviews - Brand failures: The truth about the 100 biggest branding mistakes of all time
Haig, Matt; Rothman, James - In: International journal of market research : JMRS ; the … 47 (2005) 1, pp. 100-104
Persistent link: https://www.econbiz.de/10006692429
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Dermot McKeone: Measuring your media profile
Rothman, James - In: Journal of the Market Research Society : JMRS 39 (1997) 1, pp. 293
Persistent link: https://www.econbiz.de/10006704146
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Some considerations affecting the use of factor analysis
Rothman, James - In: Journal of the Market Research Society : JMRS 38 (1996) 4, pp. 369-382
Persistent link: https://www.econbiz.de/10006706092
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Viewpoint - Correspondence regarding 'The choice between a five-point and a ten-point scale in the framework of customer satisfaction research' by Pedro S. Coelho and Susana P. Est...
Rothman, James; Coelho, Pedro S.; Esteves, Susana P. - In: International journal of market research : JMRS ; the … 49 (2007) 5, pp. 546-550
Persistent link: https://www.econbiz.de/10007871345
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Monitoring, Compliance and Surveys
Rothman, James - In: Marketing and research today : the journal of the … 26 (1998) 2, pp. 86
Persistent link: https://www.econbiz.de/10006393171