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Pelsmacker, Patrick de
165
Dens, Nathalie
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De Pelsmacker, Patrick
51
Geuens, Maggie
40
Janssens, Wim
31
Cauberghe, Verolien
19
Pelsmacker, Patrick De
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Moons, Ingrid
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de Pelsmacker, Patrick
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
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International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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International marketing review
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Journal of business ethics : JOBE
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4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Belgian journal of operations research, statistics and computer science
3
Journal of advertising research
3
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
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The SAGE handbook of marketing ethics
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Young consumers : insight and ideas for responsible marketers
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Advertising in new formats and media : current research and implications for marketers
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ECONIS (ZBW)
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OLC EcoSci
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Other ZBW resources
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RePEc
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USB Cologne (EcoSocSci)
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The effect of mixed emotions in advertising : the moderating role of discomfort with ambiguity
Janssens, Wim
;
Pelsmacker, Patrick de
- In:
Advertising and communication : proceedings 4th …
,
(pp. 287-293)
.
2005
Persistent link: https://www.econbiz.de/10003353832
Saved in:
2
Marketing research with SPSS
Janssens, Wim
(
contributor
);
Wijnen, Katrien
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003556523
Saved in:
3
Marketing ethical products : what can we learn from Fair Trade consumer behaviour in Belgium?
Pelsmacker, Patrick de
;
Janssens, Wim
;
Mielants, Caroline
; …
- In:
Sustainable consumption, ecology and fair trade
,
(pp. 109-126)
.
2007
Persistent link: https://www.econbiz.de/10003501077
Saved in:
4
The effect of mixed emotions in advertising: the moderating role of discomfort with ambiguity
Janssens, Wim
;
Pelsmacker, Patrick de
;
Weverbergh, Marcel
- In:
Cross-cultural buyer behavior
,
(pp. 63-92)
.
2007
Persistent link: https://www.econbiz.de/10003478152
Saved in:
5
How do people react to mixed emotions in an ad/medium context setting? : the moderating role of discomfort with ambiguity
Janssens, Wim
;
Pelsmacker, Patrick de
- In:
International advertising and communication : current …
,
(pp. 257-278)
.
2006
Persistent link: https://www.econbiz.de/10003378131
Saved in:
6
Smells like me : personality and perfume choice
Janssens, Wim
;
Pelsmacker, Patrick de
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
4
,
pp. 465-480
Persistent link: https://www.econbiz.de/10003863678
Saved in:
7
Exploring consumer reactions to incongruent mild disgust appeals
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Janssens, Wim
- In:
Journal of marketing communications
14
(
2008
)
4
,
pp. 249-269
Persistent link: https://www.econbiz.de/10003761781
Saved in:
8
Online advertising and congruency effects : it depends on how you look at it
Janssens, Wim
;
Pelsmacker, Patrick de
;
Gauens, Maggie
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 579-604
Persistent link: https://www.econbiz.de/10009581787
Saved in:
9
Simultaneous exposure to a program and advertising content in an interactive context : perceptual and semantic interference and reinforcement
Cauberghe, Verolien
;
Pelsmacker, Patrick de
;
Janssens, Wim
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 972-978
Persistent link: https://www.econbiz.de/10008652126
Saved in:
10
Impact of threat appeals on ad evoked fear and message credibility : the role of prime, frame and dead relatedness
Janssens, Wim
;
Pelsmacker, Patrick de
;
Cauberghe, Verolien
- In:
Cutting edge international research
,
(pp. 97-109)
.
2010
Persistent link: https://www.econbiz.de/10003985150
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