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Mediaplanung : methodische Grundlagen und praktische Anwendungen
Unger, Fritz (contributor);  … - 2007 - 5., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10003375306
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The media handbook : a complete guide to advertising media selection, planning, research, and buying
Katz, Helen E. - 2010 - 4. ed.
Persistent link: https://www.econbiz.de/10003892475
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Mediaplanung : Methodische Grundlagen und praktische Anwendungen
Unger, Fritz (contributor) - 2007 - 5., aktualisierte und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013515366
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Qualitäts- und Werbestrategien bei Qualitätsunsicherheit der Konsumenten
Ringbeck, Jürgen - 1986
Persistent link: https://www.econbiz.de/10013340924
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Advertising media : creative planning in media selection
Brown, Lyndon O.; Lessler, Richard S.; Weilbacher, … - 1957
Persistent link: https://www.econbiz.de/10000674733
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Spending advertising money. An introd. to media planning, media buying and the uses of media research
Broadbent, Simon - 1979 - 3. ed
Persistent link: https://www.econbiz.de/10000558872
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The selection of advertising media
Hobson, John Waller - 1968 - 5. ed
Persistent link: https://www.econbiz.de/10000572541
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Markenführung unter geänderten Kommunikationsbedingungen
Sander, Matthias - In: Unternehmen im Wandel - Change Management : mit 11 Tabellen, (pp. 223-238). 1998
Persistent link: https://www.econbiz.de/10001323095
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Consumer-driven media planning and buying
Schultz, Don E.; Block, Martin P.; Viswanathan, Vijay - In: Journal of marketing communications 24 (2018) 8, pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
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Practitioners' view of the role of OOH advertising media in IMC campaigns
Roux, A. T. - In: Management : journal of contemporary management issues 21 (2016) 2, pp. 181-205
still some ambiguities regarding the contribution of this medium in the context of integrated marketing communication … has been paid to how they could contribute to an overall integrated marketing communication (IMC) program. The purpose of … marketing communication campaign. Investigating knowledgeable practitioners’ perspectives and practices helped to reveal novel …
Persistent link: https://www.econbiz.de/10011644720