Similar Search Results

Pauline Arnold (1894 - 1974) : pioneer in market research

Jones, D. G. Brian - In: Journal of historical research in marketing 5 (2013) 3, pp. 291-307

Persistent link: https://www.econbiz.de/10009793490

Biography and the history of marketing thought : Henry Charles Taylor and Edward David Jones

Jones, D. G. Brian - 2008

Persistent link: https://www.econbiz.de/10003643864

Simon Litman (1873 - 1965) : pioneer marketing scholar

Jones, D. G. Brian - 2008

Persistent link: https://www.econbiz.de/10003644057

Theodore N. Beckman (1895 - 1973) : external manifestations of the man

Jones, D. G. Brian - 2008

Persistent link: https://www.econbiz.de/10003644063

A history of historical research in marketing

Jones, D. G. Brian - In: Marketing theory : a student text, (pp. 51-82). 2010

Persistent link: https://www.econbiz.de/10003950809

Pioneers in marketing : a collection of biographical essays

Jones, D. G. Brian - 2012

Persistent link: https://www.econbiz.de/10009511821

William R. Davidson (1919-2012) : a pioneer in retailing

Jones, D. G. Brian - In: Journal of historical research in marketing 5 (2013) 4, pp. 537-547

Persistent link: https://www.econbiz.de/10010200706

Autobiographical reflections part II: risk, tenacity and philosophies of research

Tadajewski, Mark; Jones, D. G. Brian - In: Journal of historical research in marketing 9 (2017) 3, pp. 210-216

Persistent link: https://www.econbiz.de/10011798286

Foundations of marketing thought : the influence of the German historical school

Jones, D. G. Brian; Tadajewski, Mark - 2018 - First published

"The study and teaching of marketing as a university subject is widely acknowledged to have originated in America during the early 20th century and to have emerged as an applied branch of economics. This book tells a different story describing the influence of the German historical school on...

Persistent link: https://www.econbiz.de/10011780035

The origins of marketing thought and practice in the United Kingdom

Pressey, Andrew (ed.); Tadajewski, Mark (ed.); … - 2017

Persistent link: https://www.econbiz.de/10011804978