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Industriebetrieb
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McDonald, Colin
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MacDonald, Colin
7
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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
9
Journal of the Market Research Society : JMRS
8
Journal of advertising research
5
International journal of market research : JMRS ; the journal of the Market Research Society
3
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Kleine und mittlere Unternehmen in einer globalisierten Welt : Festschrift für Prof. Dr. Wolfgang König anlässlich seines 65. Geburtstages
1
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Small enterprise development in mini island economies : the case of Tobago
McDonald, Colin
;
MacDonald, Colin
-
1999
Persistent link: https://www.econbiz.de/10001364384
Saved in:
2
The ESOMAR handbook of market and opinion research
MacDonald, Colin
(
contributor
);
McDonald, Colin
(
ed.
)
-
1998
-
4. rev. ed
Persistent link: https://www.econbiz.de/10000677556
Saved in:
3
Interplay between market size, technological level and innovation within small and medium enterprises in a small island economy
MacDonald, Colin
- In:
Kleine und mittlere Unternehmen in einer globalisierten …
,
(pp. 99-119)
.
2003
Persistent link: https://www.econbiz.de/10001793964
Saved in:
4
Sampling the universe : the growth, development and influence of market research in Britain since 1945
MacDonald, Colin
;
King, Stephen
-
1996
Persistent link: https://www.econbiz.de/10000643272
Saved in:
5
Is the multi-platform whole more powerful than its separate parts? : measuring the sales effects of cross-media advertising
Taylor, Jennifer
;
Kennedy, Rachel
;
McDonald, Colin
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 200-211
Persistent link: https://www.econbiz.de/10009778462
Saved in:
6
Is the Multi-Platform Whole More Powerful Than Its Separate Parts? Measuring the Sales Effects of Cross-Media Advertising
Taylor, Jennifer
;
Kennedy, Rachel
;
McDonald, Colin
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 200-211
Persistent link: https://www.econbiz.de/10010145083
Saved in:
7
ADVERTISING EFFECTIVENESS - How to manage your brand's communication - Want a real-time fix on how your campaign is working? Here's how you can really manage the mix.
Boon, Arie den
;
McDonald, Colin
- In:
ADMAP : for decisionmakers in advertising, marketing, …
40
(
2005
)
6
,
pp. 35-37
Persistent link: https://www.econbiz.de/10006751823
Saved in:
8
How to measure ordinary marketing - How can we measure progress in stable competitive markets? Single-source data are key to recognising real campaign effects when 'nothing' happen...
McDonald, Colin
;
Kennedy, Rachel
- In:
ADMAP : for decisionmakers in advertising, marketing, …
39
(
2004
)
5
,
pp. 39-42
Persistent link: https://www.econbiz.de/10006756673
Saved in:
9
Best practice - Long term advertising effects - Colin McDonald looks at how to measure long-term ad influence.
McDonald, Colin
- In:
ADMAP : for decisionmakers in advertising, marketing, …
39
(
2004
)
4
,
pp. 12-13
Persistent link: https://www.econbiz.de/10006757237
Saved in:
10
Best practice - Advertising performance
McDonald, Colin
- In:
ADMAP : for decisionmakers in advertising, marketing, …
39
(
2004
)
3
,
pp. 13-14
Persistent link: https://www.econbiz.de/10006757620
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