How to measure ordinary marketing - How can we measure progress in stable competitive markets? Single-source data are key to recognising real campaign effects when 'nothing' happens.
| Year of publication: |
2004
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|---|---|
| Authors: | McDonald, Colin ; Kennedy, Rachel |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - Vol. 39.2004, 5, p. 39-42
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