Pure single-source data and take-off time for Project Apollo - Here's how and why pure single-source can provide the answer to campaign evaluation.
| Year of publication: |
2008
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|---|---|
| Authors: | Kennedy, Rachel ; McDonald, Colin ; Sharp, Byron |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - 2008, p. 32-35
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