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Modeling the impact of parasocial interactions with media characters on brand placement effects

Schramm, Holger; Knoll, Johannes - In: Journal of promotion management : JPM 21 (2015) 5, pp. 548-565

Persistent link: https://www.econbiz.de/10011433545

Good guy vs. bad guy : the influence of parasocial interactions with media characters on brand placement effects

Knoll, Johannes; Schramm, Holger; Schallhorn, Christiana; … - In: International journal of advertising : the quarterly … 34 (2015) 5, pp. 720-743

Persistent link: https://www.econbiz.de/10011547760

Position effects in search advertising and their moderators : a regression discontinuity approach

Narayanan, Sridhar; Kalyanam, Kirthi - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 388-407

Persistent link: https://www.econbiz.de/10011291344

Advertising targeting young children : an overview of 10 years of research : 2006-2016

De Jans, Steffi; Van de Sompel, Dieneke; Hudders, Liselot; … - In: International journal of advertising : the review of … 38 (2019) 2, pp. 173-206

Persistent link: https://www.econbiz.de/10012200218

Perception of advertisements with celebrity endorsement among mature consumers

Chan, Kara; Fan, Fei - In: Journal of marketing communications 28 (2022) 2, pp. 115-131

Persistent link: https://www.econbiz.de/10012872747

Α path to our heart : visual metaphors and “white” space in advertising aesthetic pleasure

Margariti, Kostoula; Hatzithomas, Leonidas; Boutsouki, … - In: International journal of advertising : the review of … 41 (2022) 4, pp. 731-770

Persistent link: https://www.econbiz.de/10013209399

Exclusivity in online targeted promotions : cross-cultural preferences of consumers

Broeder, Peter - In: International journal of business and emerging markets … 10 (2018) 4, pp. 396-408

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Impact of advertising on behaviour of consumers of low and high level of consumption of diary products

Chudzian, Joanna - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 13 (2014) 4, pp. 19-30

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How does the attitude to sustainable food influence the perception of customers at the point of sale? : an eye-tracking study

Lamberz, Julia; Litfin, Thorsten; Teckert, Özlem; … - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 476-483

Importance of sustainable consumption. Consumers associate sustainable products with ecological and regional production including a high credibility. In order to take advantage of this trend manufacturers of sustainable foods must communicate the sustainability of their products via packaging...

Persistent link: https://www.econbiz.de/10012221822

Perceived influential aspects of TV advertising

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