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Processes and phenomena of social change
Zaltman, Gerald (ed.) - 1973
Persistent link: https://www.econbiz.de/10000556921
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Metatheory and consumer research
Zaltman, Gerald; Pinson, Christian R.; Angelmar, Reinhard - 1973
Persistent link: https://www.econbiz.de/10000556956
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Relationships between providers and users of market research : the role of personal trust
Moorman, Christine; Deshpandé, Rohit; Zaltman, Gerald - 1993
Persistent link: https://www.econbiz.de/10000867282
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Seeing the voice of the customer : the Zaltman metaphor elicitation technique
Zaltman, Gerald; Higie, Robin A. - 1993
Persistent link: https://www.econbiz.de/10000876062
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Broadening the concept and applications of marketing
Kotler, Philip - 2012
Persistent link: https://www.econbiz.de/10009503397
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Why we ignore social networking advertising
Hadija, Zeljka; Barnes, Susan B.; Hair, Neil - In: Qualitative market research : an international journal 15 (2012) 1, pp. 19-32
Persistent link: https://www.econbiz.de/10009503730
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Helping define the field and expand its horizons
Jacoby, Jacob; Zaltman, Gerald; Jacobs, Rick; … - 2015
Persistent link: https://www.econbiz.de/10011444643
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The power of metaphor
Coulter, Robin; Zaltman, Gerald - In: The why of consumption : contemporary perspectives on …, (pp. 259-281). 2005
Persistent link: https://www.econbiz.de/10003932984
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Höre auf die Stimme des Marktes : Wettbewerbsvorsprung durch kreative Nutzung von Marktinformationen
Barabba, Vincent P.; Zaltman, Gerald - 1992
Persistent link: https://www.econbiz.de/10004117473
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Marketing metaphoria : what deep metaphors reveal about the minds of consumers
Zaltman, Gerald; Zaltman, Lindsay H. - 2008
Persistent link: https://www.econbiz.de/10004907623