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Simulations for learning : a case in consumer economics
Zaltman, Gerald - In: Simulation and gaming in social science, (pp. 125-145). 1972
Persistent link: https://www.econbiz.de/10003028446
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Strategies for diffusing innovations
Zaltman, Gerald - In: Marketing analysis for societal problems, (pp. 78-100). 1974
Persistent link: https://www.econbiz.de/10003028453
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The structure and purpose of marketing models
Zaltman, Gerald - In: Behavioral models for market analysis : foundations for …, (pp. 25-40). 1977
Persistent link: https://www.econbiz.de/10003028466
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Theory in use among change agents
Zaltman, Gerald - In: Handbook of social intervention, (pp. 289-312). 1983
Persistent link: https://www.econbiz.de/10003028470
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Marketing's forthcoming age of imagination
Zaltman, Gerald - In: AMS review : official publication of the Academy of … 6 (2016) 3/4, pp. 99-115
Persistent link: https://www.econbiz.de/10011627985
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How customers think : essential insights into the mind of the market
Zaltman, Gerald - 2003
Persistent link: https://www.econbiz.de/10001684836
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Scientific Recognition and communication behavior in high energy physics
Zaltman, Gerald - 1968
Persistent link: https://www.econbiz.de/10004850491
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How customers think : essential insights into the mind of the market
Zaltman, Gerald - 2003
Persistent link: https://www.econbiz.de/10004778944
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Management priciples for nonprofit agencies and organizations
Zaltman, Gerald - 1979 - 1. print.
Persistent link: https://www.econbiz.de/10000019224
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Lessons learned during a career
Zaltman, Gerald - In: Review of marketing research 8 (2011), pp. 317-343
Persistent link: https://www.econbiz.de/10009957649