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Reflections on marketing and imagination
Wilkie, William L. - In: AMS review : official publication of the Academy of … 6 (2016) 3/4, pp. 125-131
Persistent link: https://www.econbiz.de/10011627998
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From fragmentation to imagination : moving to marketing's next era
Coulter, Robin A. - In: AMS review : official publication of the Academy of … 6 (2016) 3/4, pp. 132-141
Persistent link: https://www.econbiz.de/10011627999
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Rooting marketing strategy in human universals
Wathieu, Luc; Liu, Yu; Zaltman, Gerald - In: The global market : developing a strategy to manage …, (pp. 83-91). 2004
Persistent link: https://www.econbiz.de/10002120070
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Targeting prospects for a new product
Kotler, Philip; Zaltman, Gerald - In: Journal of advertising research 16 (1976) 1, pp. 7-18
Persistent link: https://www.econbiz.de/10002240490
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The dyadic paradigm with specific application toward industrial marketing
Bonoma, Thomas V.; Bagozzi, Richard; Zaltman, Gerald - In: Organizational buying behavior, (pp. 49-66). 1978
Persistent link: https://www.econbiz.de/10001944231
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Management principles for nonprofit agencies and organizations
Zaltman, Gerald (contributor) - 1979 - 1. print.
Persistent link: https://www.econbiz.de/10004613936
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Marketing, society, and conflict
Levy, Sidney J.; Zaltman, Gerald - 1975
Persistent link: https://www.econbiz.de/10004614405
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Processes and phenomena of social change
Zaltman, Gerald (contributor) - 1973 - 1. [Dr.]
Persistent link: https://www.econbiz.de/10004614977
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Innovations and organizations
Zaltman, Gerald; Duncan, Robert; Holbek, Jonny - 1973
Persistent link: https://www.econbiz.de/10004758701
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Metatheory and consumer research
Zaltman, Gerald; Pinson, Christian R. A.; Angelmar, Reinhard - 1973
Persistent link: https://www.econbiz.de/10004758717