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Morgan, Neil A.; Rego, Lopo L. - In: MSI reports : working paper series (2006) 1, pp. 23-44

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Bhattacharya, Abhi; Morgan, Neil A.; Rego, Lopo L. - In: Journal of marketing research 58 (2021) 1, pp. 202-222

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Bhattacharya, Abhi; Morgan, Neil A.; Rego, Lopo L. - In: Journal of marketing 86 (2022) 4, pp. 73-94

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Billett, Matthew T.; Jiang, Zhan; Rego, Lopo L. - In: Journal of economic behavior & organization : JEBO 107 (2014) 2, pp. 744-759

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Zhu, John Jianjun; Gruca, Thomas S.; Rego, Lopo L. - In: Marketing accountability for marketing and …, (pp. 75-109). 2021

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