//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Drivers of brand value, estima...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Brand management
14
USA
13
United States
13
Markenführung
11
Brand image
9
Consumer behaviour
9
Konsumentenverhalten
9
Markenimage
9
Relationship marketing
9
Beziehungsmarketing
8
Brand
8
Markenartikel
8
Customer value
7
Kundenwert
7
Marketing management
6
Marketingmanagement
6
Corporate Social Responsibility
5
Corporate social responsibility
5
Theorie
5
Theory
5
Bailout
4
Bank
4
Brand ratings decomposition
4
Charity
4
Confidence
4
Enterprise
4
Market research
4
Marktforschung
4
Public relations
4
Schuldenübernahme
4
Unternehmen
4
Vertrauen
4
Wohltätigkeit
4
Öffentlichkeitsarbeit
4
Advertising effects
3
B-to-B-Marketing
3
Business-to-business marketing
3
Leistungsentgelt
3
Measurement
3
Messung
3
more ...
less ...
Online availability
All
Undetermined
30
Free
4
Type of publication
All
Article
91
Book / Working Paper
9
Type of publication (narrower categories)
All
Article in journal
46
Aufsatz in Zeitschrift
46
research-article
4
Case study
3
Fallstudie
3
Lehrbuch
3
Textbook
3
Glossar enthalten
2
Glossary included
2
Aufsatz im Buch
1
Book section
1
Collection of articles of several authors
1
Festschrift
1
Sammelwerk
1
more ...
less ...
Language
All
English
57
Undetermined
31
German
12
Author
All
Leone, Robert P.
64
Raggio, Randle D.
39
Kumar, V.
25
Kumar, Subodha
10
Folse, Judith Anne Garretson
7
Mulhern, Francis J.
7
Bendapudi, Neeli
5
Black, William C.
5
Ekman, Peter
4
Petersen, J. Andrew
4
Aaker, David A.
3
Allenby, Greg M.
3
Bragge, Johanna
3
D. Raggio, Randle
3
Damoiseau, Yana
3
Day, George S.
3
Gilley, Otis W.
3
Jen, Lichung
3
Kowalkowski, Christian
3
Moulard, Julie Guidry
3
Robinson, Larry M.
3
Somervuori, Outi
3
Sunder, Sarang
3
Thompson, Steven M.
3
Anastasiadou, Elena
2
Bass, Frank M.
2
C. Black, William
2
Hahn, David E.
2
Jones, Eugene
2
Karels, Gordon V.
2
McCullough, Michael
2
P. Leone, Robert
2
Parker, Alan
2
Petersen, J.Andrew
2
Pollard, C. William
2
Röndell, Jimmie
2
Srinivasan, Srini S.
2
Williams, Jerome D.
2
Anne Garretson Folse, Judith
1
Bose Godbole, Mousumi
1
more ...
less ...
Published in...
All
Harvard-Business-Manager : das Wissen der Besten
15
Harvard business review : HBR
10
Production and Operations Management
10
Journal of marketing
6
Journal of business research : JBR
5
Journal of Business Research
4
Journal of the Academy of Marketing Science
4
The journal of brand management : an international journal
4
Journal of retailing
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of Consumer Marketing
2
Management Science
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
The journal of consumer marketing
2
The journal of product & brand management
2
European Journal of Marketing
1
European journal of marketing : EJM
1
Fisher College of Business Working Paper
1
Handbook of research on customer equity in marketing
1
International Journal of Forecasting
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Product & Brand Management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
1
Journal of marketing communications
1
Journal of marketing research : JMR
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of revenue and pricing management
1
Journal of the American Statistical Association : JASA
1
Legends in marketing
1
Marketing Science
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Operations research, Management science : OR MS ; the international literature digest
1
Psychology & marketing
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
more ...
less ...
Source
All
ECONIS (ZBW)
57
OLC EcoSci
21
Other ZBW resources
14
RePEc
8
Showing
21
-
30
of
100
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
21
Firma oder Familie : was ist wichtiger?
Love, Charmian
- In:
Harvard-Business-Manager : das Wissen der Besten
32
(
2010
)
7
,
pp. 91
Persistent link: https://www.econbiz.de/10003979053
Saved in:
22
Firma oder Familie : was ist wichtiger?
Victor, Bart
- In:
Harvard-Business-Manager : das Wissen der Besten
32
(
2010
)
7
,
pp. 92
Persistent link: https://www.econbiz.de/10003979054
Saved in:
23
Do you thank the taxpayer for your bailout?
Raggio, Randle D.
- In:
Harvard business review : HBR
87
(
2009
)
6
,
pp. 25-29
Persistent link: https://www.econbiz.de/10003963349
Saved in:
24
What kind of message would restore the public's confidence?
McCullough, Michael
- In:
Harvard business review : HBR
87
(
2009
)
6
,
pp. 30
Persistent link: https://www.econbiz.de/10003963353
Saved in:
25
What kind of message would restore the public's confidence?
Parker, Alan
- In:
Harvard business review : HBR
87
(
2009
)
6
,
pp. 31
Persistent link: https://www.econbiz.de/10003963354
Saved in:
26
What kind of message would restore the public's confidence?
Pollard, C. William
- In:
Harvard business review : HBR
87
(
2009
)
6
,
pp. 32
Persistent link: https://www.econbiz.de/10003963356
Saved in:
27
When the CEO's personal crusade drives decisions
Raggio, Randle D.
- In:
Harvard business review : HBR
88
(
2010
)
6
,
pp. 118-123
Persistent link: https://www.econbiz.de/10003982534
Saved in:
28
Service network value co-creation : defining the roles of the generic actor
Ekman, Peter
;
Raggio, Randle D.
;
Thompson, Steven M.
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 51-62
Persistent link: https://www.econbiz.de/10011531229
Saved in:
29
Expressions of gratitude in disaster management : an economic, social marketing, and public policy perspective on post-Katrina campaigns
Raggio, Randle D.
;
Folse, Judith Anne Garretson
- In:
Journal of public policy & marketing : JPP & M ; an …
30
(
2011
)
2
,
pp. 168-174
Persistent link: https://www.econbiz.de/10009405020
Saved in:
30
Brand authenticity : testing the antecedents and outcomes of brand management's passion for its products
Moulard, Julie Guidry
;
Raggio, Randle D.
;
Folse, Judith …
- In:
Psychology & marketing
33
(
2016
)
6
,
pp. 421-436
Persistent link: https://www.econbiz.de/10011491944
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->