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Market response and marketing mix models : trends and research oppotunities
Bowman, Douglas; Gatignon, Hubert A. - 2009
Persistent link: https://www.econbiz.de/10008652395
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Manipulating consumers is not marketing : a commentary on Cass R. Sunstein’s “Fifty shades of manipulation”
Gatignon, Hubert A.; Le Nagard, Emmanuelle - 2015
Persistent link: https://www.econbiz.de/10011409982
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Making innovation last : sustainable strategies for long term growth
Gatignon, Hubert A.; Gotteland, David; Haon, Christophe - 2016
Persistent link: https://www.econbiz.de/10011383407
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Making innovation last ; Vol. 1
Gatignon, Hubert A.; Gotteland, David; Haon, Christophe - 2016
Persistent link: https://www.econbiz.de/10011387822
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Making innovation last ; Vol. 2
Gatignon, Hubert A.; Gotteland, David; Haon, Christophe - 2016
Persistent link: https://www.econbiz.de/10011387846
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Customer orientation and organizational innovation : the case of environmental management practices
Pekovic, Sanja; Rolland, Sylvie; Gatignon, Hubert A. - In: The journal of business & industrial marketing 31 (2016) 7, pp. 835-848
Persistent link: https://www.econbiz.de/10011564085
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Special issue: a marketing perspective on business models
Gatignon, Hubert A. (ed.); Lecocq, Xavier (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011824737
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A marketing perspective on business models
Gatignon, Hubert A.; Lecocq, Xavier; Pauwels, Koen; … - In: AMS review : official publication of the Academy of … 7 (2017) 3/4, pp. 85-89
Persistent link: https://www.econbiz.de/10011824739
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New products and services development
Gatignon, Hubert A. (contributor) - 2011
Persistent link: https://www.econbiz.de/10008933657
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Launching new products and services : marketing innovations effectively
Gatignon, Hubert A. (contributor) - 2011
Persistent link: https://www.econbiz.de/10008937650