Narrow search
Showing 1 - 10 of 36
Cover Image
Marketing strategy : a customer-driven approach
Schnaars, Steven P. - 1991
Persistent link: https://www.econbiz.de/10000817981
Cover Image
A comparison of extrapolation models on yearly sales forecasts
Schnaars, Steven P. - In: International journal of forecasting 2 (1986) 1, pp. 71-85
Persistent link: https://www.econbiz.de/10001033752
Cover Image
When entering growth markets, are pionners better than poachers?
Schnaars, Steven P. - In: Business horizons 29 (1986) 2, pp. 27-36
Persistent link: https://www.econbiz.de/10003673896
Cover Image
Marketing strategy : customers and competition
Schnaars, Steven P. - 1998 - 2. rev. and updated ed.
Persistent link: https://www.econbiz.de/10004338305
Cover Image
Marketing strategy : a customer-driven approach
Schnaars, Steven P. - 1991 - 1. print.
Persistent link: https://www.econbiz.de/10004111804
Cover Image
Managing imitation strategies : how later entrants seize markets from pioneers
Schnaars, Steven P. - 1994 - 1. print.
Persistent link: https://www.econbiz.de/10004209455
Cover Image
Pioniere überflügeln : neue Produktideen aufgreifen, perfektionieren und vermarkten
Schnaars, Steven P. - 1995
Persistent link: https://www.econbiz.de/10004299162
Cover Image
Megamistakes : forecasting and the myth of rapid technolog. change
Schnaars, Steven P. - 1989 - [1. print.]
Persistent link: https://www.econbiz.de/10013468023
Cover Image
Long-range forecasting: From crystal ball to computer : J. Scott Armstrong, 2nd ed. (Wiley, New York, 1985) [UK pound]22.95 (paper), pp. 689
Schnaars, Steven P. - In: International Journal of Forecasting 2 (1986) 3, pp. 387-390
Persistent link: https://www.econbiz.de/10005418114
Cover Image
Forecasting, planning and strategy for the 21st century : Spyros Makridakis, 1990, (Free Press, New York), pp. 293, $29.95.
Schnaars, Steven P. - In: International Journal of Forecasting 7 (1991) 1, pp. 105-106
Persistent link: https://www.econbiz.de/10005418184