Objective: The objective of the article is to investigate the status and evolution of women's entrepreneurial orientation (WEO) research from 1990 to 2021 through a systematic literature review. Research Design & Methods: We examined 204 peer-reviewed scholarly articles to identify and analyse...

Purpose: Mobile instant messaging (MIM) is changing how we communicate with customers transforming what we used to buy as products into services. Servitization is the strategy by which the services offered in combination with a product become a central part of the offer and the value. This...

Purpose: The purpose of this paper is to understand how firms may be segmented with respect to their attitudes towards the use of mobile instant messaging (MIM) apps (e.g. WhatsApp, Messenger, WeChat, etc). in their marketing practices to identify the main approaches to the use of MIM in...

Purpose: The last ten years have shown a significant upward trend of engagement in public management reflecting a significant increase in interest in the topic. The purpose of this paper is to investigate the benefits and factors affecting the construct of civic engagement that thus far are...

Purpose: In recent years, marketers have adopted new technologies to engage customers and better meet customer needs throughout the customer journey. The purpose of this paper is to investigate the impact of consumer engagement on satisfaction and behavior-based CRM performance generated by...

This paper aims to outline the role of territory in international expansion, styles of command and innovative approaches of women business proprietorships operating in various economic sectors. The exploratory investigation uses a three-dimensional ILI...

International strategic alliances with Chinese operators often entail considerable risks and managerial difficulties associated with national culture and institutional differences, which can hinder the achievement of the intended strategic objectives. This study analyzes and evaluates the...