In this paper we use content analysis to show trend in public opinion of agrobiotechnology in the United Kingdom (UK) and the United States (US). We test for the degree of positive and negative content in mass media reporting over the period 1995-1998. Specifically, we test whether there are...

Using a conditional nonlinear AIDS model and three years of syndicated, national-level weekly point-of-purchase scanner data, we empirically estimate the consumer response to the Starlink recall while controlling for relative prices, per capita real expenditure, holidays, post-recall demand...

This study examines media coverage of genetically modified (GM) crops in a risk communication framework. Content analysis is employed to investigate how specific environmental, food safety, and landmark events, such as the monarch butterfly and Pusztai controversies, and the cloning of...

In 1998 the European Union placed a moratorium on the planting of transgenic crops within its borders. The resulting ban on biotech crops has led to the current trans-Atlantic trade dispute between the United States and the EU. At the heart of this dispute is the issue of consumer acceptance....

To date, most research in Europe and the United States has focused on eliciting consumer WTP for biotech foods without directly addressing strategies for marketing them. We use means-end theory to link consumers' knowledge about functional attributes, to their knowledge about consequences and...

This paper develops a decision support method that integrates measures of achievement in the economic, environmental, and social aspects of farming. The decision support method combines multiple attribute decision making (MADM) with fuzzy logic. The fuzzy MADM model fully ranks decision...