Narrow search
Showing 1 - 10 of 72
Cover Image
Marketing and Seduction: Building Exchange Relationships by Managing Social Consensus
Deighton, John; Grayson, Kent - In: Journal of consumer research : JCR ; an … 21 (1995) 4, pp. 660-676
Persistent link: https://www.econbiz.de/10006681655
Cover Image
Defining customer segments : four steps for successful market segmentation
Grayson, Kent - In: Kellogg on marketing : the marketing faculty of the …, (pp. 131-150). 2023
Persistent link: https://www.econbiz.de/10014283163
Cover Image
Friendship versus business in marketing relationships
Grayson, Kent - In: Journal of marketing 71 (2007) 4, pp. 121-139
Persistent link: https://www.econbiz.de/10003565695
Cover Image
Commentary on "2019 Academic Marketing Climate Survey : motivation, results and recommendations"
Deighton, John - In: Marketing letters : a journal of research in marketing 32 (2021) 3, pp. 337-339
Persistent link: https://www.econbiz.de/10012658886
Cover Image
In support of consumer-based strategy research
Deighton, John - In: Journal of the Academy of Marketing Science 44 (2016) 3, pp. 288-289
Persistent link: https://www.econbiz.de/10011489048
Cover Image
Rethinking the profession formerly known as advertising : how data science is disrupting the work of agencies
Deighton, John - In: Journal of advertising research 57 (2017) 4, pp. 357-361
Persistent link: https://www.econbiz.de/10011884923
Cover Image
The presentation of self in the information age
Deighton, John - 2004
Persistent link: https://www.econbiz.de/10002124268
Cover Image
Market solutions to privacy problems?
Deighton, John - 2002
Persistent link: https://www.econbiz.de/10001764872
Cover Image
The consumption of performance
Deighton, John - In: Journal of consumer research : JCR ; an … 19 (1992) 3, pp. 362-372
Persistent link: https://www.econbiz.de/10001136787
Cover Image
Transmedia consumption experiences: consuming and co-creating interrelated stories across media
Ilhan, Behice E. - 2011
Marketers and consumers alike are experiencing immense changes in the way entertainment is conceived, consumed, produced, distributed, and marketed as a result of intensifying socio-cultural, technologic, and economic convergence (Jenkins 2006, Dena 2004). Transmedia storytelling, aesthetic and...
Persistent link: https://www.econbiz.de/10009477779