In the United States, the federal government is increasingly using requirements for informational labeling on food products to influence 1) consumers' knowledge and purchasing patterns and 2) manufacturers' product offerings and marketing practices. We discuss the economic rationale behind these...

This paper draws on the theory of product differentiation in a trade context and uses three case studies to highlight the conditions necessary for a successful geographical-origin branding strategy for farm produce in the United States. In so doing, the U.S. country-of-origin labeling (COOL)...

Background: Digital and smart supply chains are reforming the food chain to help eliminate waste, improve food safety, and reduce the possibility of a global food catastrophe. The globe currently faces numerous food-related issues, ranging from a lack of biodiversity to excessive waste, and from...