Narrow search
Showing 31 - 40 of 45
Cover Image
Strategy-Marketing - How Increasing Value to Customers Improves Business Results - Traditional strategies built around market share lead to diminishing returns. Smart companies are...
Vandermerwe, Sandra - In: MIT sloan management review 42 (2000) 1, pp. 27-38
Persistent link: https://www.econbiz.de/10006282947
Cover Image
Books Reviewed - Customer Capitalism. Increasing Returns in New Market Spaces
Vandermerwe, Sandra; Akehurst, Gary - In: The service industries journal 20 (2000) 2, pp. 163
Persistent link: https://www.econbiz.de/10006287311
Cover Image
Service Structures: Building Seamless Service Structures: Some Whys, Whats, Hows
Vandermerwe, Sandra - In: European management journal : publ. twice a year for … 12 (1994) 3, pp. 280-286
Persistent link: https://www.econbiz.de/10006339512
Cover Image
Services marketing : a European perspective
Lovelock, Christopher H. (contributor);  … - 1999
Persistent link: https://www.econbiz.de/10004378729
Cover Image
The environment of South African business
Vandermerwe, Sandra - 1976
Persistent link: https://www.econbiz.de/10004808289
Cover Image
Customer-minded growth through services
Vandermerwe, Sandra - In: Managing service quality : MSQ ; an international journal 13 (2003) 4, pp. 262-266
Persistent link: https://www.econbiz.de/10007158635
Cover Image
The Process of Market-Driven Transformation
Vandermerwe, Sandra - In: Long range planning : LRP ; international journal of … 28 (1995) 2, pp. 79-91
Persistent link: https://www.econbiz.de/10007303518
Cover Image
Increasing Returns: Competing for Customers in the Global Market
Vandermerwe, Sandra - In: Journal of world business : JWB 32 (1997) 4, pp. 333-350
Persistent link: https://www.econbiz.de/10005903578
Cover Image
Quality in Services: The 'Softer' Side is 'Harder' (and Smarter)
Vandermerwe, Sandra - In: Long range planning : LRP ; international journal of … 27 (1994) 2, pp. 45-56
Persistent link: https://www.econbiz.de/10005913369
Cover Image
From Tin Soldiers to Russian Dolls: Creating Added Value through Services
Herberger, Roy; Vandermerwe, Sandra - In: The Columbia journal of world business : publ. … 28 (1993) 4, pp. 97-98
Persistent link: https://www.econbiz.de/10005915923