Increasing Returns: Competing for Customers in the Global Market
| Year of publication: |
1997
|
|---|---|
| Authors: | Vandermerwe, Sandra |
| Published in: |
Journal of world business : JWB. - Greenwich, Conn. [u.a.] : JAI Press, ISSN 1090-9516, ZDB-ID 13823073. - Vol. 32.1997, 4, p. 333-350
|