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Jumping Into The Customer's Activity Cycle - A New Role for Customer Services in the 1990s
Vandermerwe, Sandra - In: The Columbia journal of world business : publ. … 28 (1993) 2, pp. 46-65
Persistent link: https://www.econbiz.de/10005915951
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STRATEGY – THE BOTTOM OF THE PYRAMID
ANDERSON, JAMIE; KUPP, MARTIN; VANDERMERWE, SANDRA - In: Business strategy review 21 (2010) 4, pp. 46-52
Persistent link: https://www.econbiz.de/10008771157
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The Corporate Entrepreneur: Leading Organizational Transformation
Vandermerwe, Sandra; Birley, Sue - In: Long range planning : LRP ; international journal of … 30 (1997) 3, pp. 345-352
Persistent link: https://www.econbiz.de/10007371432
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New Competitive Spaces: Jointly Investing in New Customer Logic
Vandermerwe, Sandra - In: The Columbia journal of world business : publ. … 31 (1996) 4, pp. 80-101
Persistent link: https://www.econbiz.de/10007318765
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Becoming a Customer "Owning" Corporation
Vandermerwe, Sandra - In: Long range planning : LRP ; international journal of … 29 (1996) 6, pp. 770-782
Persistent link: https://www.econbiz.de/10007319644