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Consumer satisfaction with food products

Quelch, John A.; Ash, Stephen B. - In: Food Policy 5 (1980) 4, pp. 313-318

Persistent link: https://www.econbiz.de/10005189659

Global marketing management : cases and readings

Buzzell, Robert Dow (contributor); … - 1995 - 3. ed.

Persistent link: https://www.econbiz.de/10000417031

Cases in advertising and promotion management

Quelch, John A. - 1994 - 4th ed

Persistent link: https://www.econbiz.de/10000346425

Multinational marketing management : cases and readings

Buzzell, Robert Dow (contributor); … - 1988 - Reprint

Persistent link: https://www.econbiz.de/10000827384

The marketing challenge of 1992

Quelch, John A.; Buzzell, Robert Dow; Salama, Eric R. - 1990

Persistent link: https://www.econbiz.de/10000797815

Global marketing management

Quelch, John A. (contributor); … - 1999 - 4th ed

Persistent link: https://www.econbiz.de/10000671717

Consumers, corporations and public health : a case-based approach to sustainable business

Quelch, John A. (ed.) - 2016 - First edition

Johnson & Johnson : the promotion of wellness / John A. Quelch and Carin-Isabel Knoop -- Colgate-Palmolive Inc. : superior anti-cavity toothpaste / John A. Quelch and Margaret L. Rodriguez -- Royal Caribbean Cruises Ltd. : safety, environment and health / John A. Quelch and Margaret L. Rodriguez...

Persistent link: https://www.econbiz.de/10011435596

Should you address a colleague's erratic behavior?

Quelch, John A.; Knoop, Carin-Isabel; Gallo, Amy - In: Harvard business review : HBR 94 (2016) 5, pp. 109-114

Persistent link: https://www.econbiz.de/10011460062

Marketing and distribution strategies for international organizations

Pattison, John; Quelch, John A. - In: Intereconomics : review of European economic policy 14 (1979) 3, pp. 138-144

Recently international organizations as e.g. the International Monetary Fund or the GATT have increasingly been criticized particularly by developing countries. Even the creation of a kind of super-UNCTAD is under discussion. Other institutions are also subjected to increasing pressure to...

Persistent link: https://www.econbiz.de/10011554581

Kollege in Not

Quelch, John A.; Knoop, Carin-Isabel; Gallo, Amy - In: Harvard-Business-Manager : das Wissen der Besten 38 (2016) 7, pp. 76-83

Persistent link: https://www.econbiz.de/10011536401