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Chinese "Little Emperor", cultural values and preferred communication sources for university choice

Chung, Kim-choy; Holdsworth, David K.; Li, Yongqiang; … - In: Young consumers : insight and ideas for responsible … 10 (2009) 2, pp. 120-132

Persistent link: https://www.econbiz.de/10003860003

Impact of cultural values on young consumers' choice of international tertiary education

Chung, Kim-choy; Fam, Kim-Shyan; Holdsworth, David K. - In: Asia-Pacific journal of business administration 1 (2009) 1, pp. 54-67

Persistent link: https://www.econbiz.de/10003915439

Impact of cultural values on young consumers' choice of international tertiary education

Chung, Kim-choy; Fam, Kim-shyan; Holdsworth, David K. - In: Asia-Pacific journal of business administration 1 (2009) 1, pp. 54-67

Persistent link: https://www.econbiz.de/10009890300

Culture and behavioural intent to adopt mobile commerce among the Y Generation : comparative analyses between Kazakhstan, Morocco and Singapore

Chung, Kim-choy; Holdsworth, David K. - In: Young consumers : insight and ideas for responsible … 13 (2012) 3, pp. 224-241

Persistent link: https://www.econbiz.de/10009657996

Culture and behavioural intent to adopt mobile commerce among the Y Generation: comparative analyses between Kazakhstan, Morocco and Singapore

Chung, Kim-Choy; Holdsworth, David K. - In: Young consumers : insight and ideas for responsible … 13 (2012) 3, pp. 224-242

Persistent link: https://www.econbiz.de/10010013503

Chinese “Little Emperor”, cultural values and preferred communication sources for university choice

Chung, Kim‐Choy; Holdsworth, David K.; Li, Yongqiang; … - In: Young Consumers 10 (2009) 2, pp. 120-132

Purpose – The purpose of this paper is to investigate how Chinese cultural values influence “Little Emperors'” choice of study destination; and their preferred communication sources for university choice. Design/methodology/approach – University students from the People's Republic of...

Persistent link: https://www.econbiz.de/10015044220

Small business industrial buyers' price sensitivity : do service quality dimensions matter in business markets?

Zeng, Fue; Yang, Zhilin; Li, Yongqiang; Fam, Kim-Shyan - In: Industrial marketing management : the international … 40 (2011) 3, pp. 395-404

Persistent link: https://www.econbiz.de/10008991583

In-store marketing : a strategic perspective

Fam, Kim-Shyan; Merrilees, Bill; Richard, James E.; … - In: Asia Pacific journal of marketing and logistics 23 (2011) 2, pp. 165-176

Persistent link: https://www.econbiz.de/10009153421

In-store marketing: a strategic perspective

Fam, Kim-Shyan; Merrilees, Bill; Richard, James E.; … - In: Asia Pacific journal of marketing and logistics 23 (2011) 2, pp. 165-177

Persistent link: https://www.econbiz.de/10008929961

Small business industrial buyers' price sensitivity: Do service quality dimensions matter in business markets?

Zeng, Fue; Yang, Zhilin; Li, Yongqiang; Fam, Kim-Shyan - In: Industrial marketing management : the international … 40 (2011) 3, pp. 395-405

Persistent link: https://www.econbiz.de/10008884375