Showing 1 - 10 of 162
Persistent link: https://www.econbiz.de/10008526446
Trade promotions are the most important promotional tool available to a manufacturer. However trade promotions can achieve their objective of increasing short-term sales only if the retailer passes through these promotions. Empirical research has documented that there is a wide variation in...
Persistent link: https://www.econbiz.de/10005701820
A number of papers have evaluated demand and cost based explanations for the rapid growth and success of store brands. However there has been little empirical investigation of the strategic role of the retailer in facilitating the success of store brands. In this paper, we examine the pricing...
Persistent link: https://www.econbiz.de/10014029166
Like any new product, private label entry increases competition within a category leading to downward pressure on both wholesale and retail prices. But, given the higher margins for private labels and potential bargaining benefits for retailers, they have incentives to help private labels gain...
Persistent link: https://www.econbiz.de/10013148022
We analyze a game of timing where Sellers, which have marginal production cost asymmetries, can delay entry and a commitment to a location in a Hotelling type setting. When cost differences are large enough the game becomes a war of attrition that yields Stackelberg behavior where the high cost...
Persistent link: https://www.econbiz.de/10008483536
Persistent link: https://www.econbiz.de/10005106202
Persistent link: https://www.econbiz.de/10011565298
Persistent link: https://www.econbiz.de/10003923635
Persistent link: https://www.econbiz.de/10008318851
We analyze the sequential choices of locations in the Hotelling [0, 1] space ofvariety-differentiated products. n firms locate in sequence, one at a time. In stage n+1, all firms choose prices simultaneously. Firms anticipate correctly the decisions of subsequent entrants, as well as the...
Persistent link: https://www.econbiz.de/10012769243