Purpose: This paper investigates the implications for a manufacturer's relationship building towards B2B customers and suppliers as a consequence of Internet-of-Things (IoT) platform models. Design/methodology/approach: Explorative single case study with embedded sub-cases. Qualitative research...

How can a family business reduce environmental uncertainty and dependence by developing its business model, changing the logic of creating and capturing value through its activities? We address this question by exploring the case of Cimber, a Denmark-based family-owned airline, which has...

Marketing and Marketing Management: A First Basic Understanding -- Step 1 - Market Analysis: Structuring and Evaluating the Market Information -- Step 2 - Strategic and Operative Marketing Planning: Segmenting, Targeting, Positioning -- Step 3 - Marketing Implementation: Executing the Marketing...

The aim of this article is to investigate the choice of entry modes for international markets in a control perspective. A survey from the Confederation of Danish Industry with 234 Danish Small and Medium Enterprises (SMEs) served as the data base. The entry modes are categorized into three...

Purpose The purpose of this study is to explore which insights the hero’s journey framework provides to the micro-level perspective of the process a project manager goes through in a project. Design/methodology/approach The study design involves a longitudinal qualitative case study in which...