Over the past twenty years brand loyalty has been an important topic for both marketing practitioners and academics. While practitioners have produced proprietary brand loyalty audit models, there has been little academic research to make transparent the methodology that underpins these audits...

Over the past 20 years brand loyalty has been an important topic for both marketing practitioners and academics. While practitioners have produced proprietary brand loyalty audit models, there has been little academic research to make transparent the methodology that underpins these audits and...

Purpose – The paper aims to examine the mediating role of relationship quality in the relationship between organisational capabilities and business performance in palm oil processing companies in Malaysia. Design/methodology/approach – The study used a mail survey and achieved a final sample...

Concerns the practice of “outplacement” as seen from the perspective of the individual who is a client and not from the point of view of the agency offering the outplacement counselling. The views expressed and the information contained in the article will be of interest to those who wish to...

Concessionaires(shops‐within‐shops) have long been a feature of the department store and more recently of the “superstore”. This article examines the use by two major retailers, Tesco and Debenhams, of concessionaires as a strategic option, to create “breathing space” for themselves...