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Consumer responses to East-Wes...
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Consumer behaviour
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Minor, Michael
43
Hernandez, Monica D.
33
Minor, Michael S.
32
Oyedele, Adesegun
15
Wang, Yong Jian
12
Kalliny, Morris
7
Ball, Donald A.
6
Geringer, John Michael
6
Wei, Jie
5
Chapa, Sindy
4
Fraering, Martin
4
McNett, Jeanne M.
4
Bartley, Douglas L.
3
Ghanem, Salma
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Hong, Soonkwan
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McCulloch, Wendell H.
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Saran, Anshu
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Wu, Wann-Yih
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Brewerton, F.J.
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Cross Cultural Management: An International Journal
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International journal of electronic marketing and retailing : IJEMR
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Journal of Consumer Marketing
3
Journal of Services Marketing
3
Journal of promotion management : JPM
3
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Qualitative market research : an international journal
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Young Consumers
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Young consumers : insight and ideas for responsible marketers
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Asian survey : a bimonthly review of contemporary Asian affairs
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Competitiveness Review: An International Business Journal
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Emerging Markets Journal : EMAJ
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International Journal of Commerce and Management
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1
Journal of consumer behaviour : an international research review
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Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
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ECONIS (ZBW)
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OLC EcoSci
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Other ZBW resources
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RePEc
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USB Cologne (EcoSocSci)
2
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41
International business : the challenge of global competition
Ball, Donald A.
;
Geringer, John Michael
;
Minor, Michael
; …
-
2010
-
12th ed.
Persistent link: https://www.econbiz.de/10003782043
Saved in:
42
International business
Geringer, John Michael
;
McNett, Jeanne M.
;
Minor, Michael
; …
-
2016
-
1st edition
Persistent link: https://www.econbiz.de/10011422352
Saved in:
43
The latent potential of virtual communities as brand missionaries : implications from US and Korean
Hong, Soonkwan
;
Minor, Michael
- In:
International journal of electronic marketing and …
6
(
2014
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10010483704
Saved in:
44
The buying impulse and perceptions of the physical self
Pham, Ngoc
;
Minor, Michael
;
Li, Yuanqing
;
Pham, Huan
; …
- In:
Theoretical economics letters
7
(
2017
)
7
,
pp. 1899-1924
Persistent link: https://www.econbiz.de/10011785559
Saved in:
45
Aesthetics and the online shopping environment : understanding consumer responses
Wang, Yong Jian
;
Minor, Michael
;
Wei, Jie
- In:
Journal of retailing
87
(
2011
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10009011978
Saved in:
46
Customer typology : 3D virtual world
Oyedele, Adesegun
;
Minor, Michael
- In:
Journal of research in interactive marketing : …
5
(
2011
)
1
,
pp. 29-49
Persistent link: https://www.econbiz.de/10009129942
Saved in:
47
International business : the challenge of global competition
Ball, Donald A.
;
Geringer, John Michael
;
McNett, Jeanne M.
-
2013
-
13th ed
Persistent link: https://www.econbiz.de/10009683953
Saved in:
48
Desire for Visual Aesthetics (DVA) in the store environment : concept and measurement
Saran, Anshu
;
Kalliny, Morris
;
Minor, Michael
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 45-61
Persistent link: https://www.econbiz.de/10011729459
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49
The influence of perceived strength of brand origin on willingness to pay more for luxury goods
Siew, Shir-Way
;
Minor, Michael
;
Felix, Reto
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 591-605
Persistent link: https://www.econbiz.de/10011962816
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50
The brand relationship of cult-like following : developing scales of measurement in Apple and Catholic devotees
Wu, Yi-Chia
;
Minor, Michael
- In:
Emerging Markets Journal : EMAJ
9
(
2019
)
2
,
pp. 27-36
Persistent link: https://www.econbiz.de/10012266305
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