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Emotions as determinants of electric car usage intention
Moons, Ingrid; Pelsmacker, Patrick de - In: Journal of marketing management : MM 28 (2012) 3/4, pp. 195-237
Persistent link: https://www.econbiz.de/10009545993
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Making profit to solve development problems : the case of Telenor AS and the Village Phone Programme in Bangladesh
Rashid, Ahmed T.; Rahman, Mizan - In: Journal of marketing management : MM 25 (2009) 9/10, pp. 1049-1060
Persistent link: https://www.econbiz.de/10003902425
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Message framing effects on sustainable consumer behaviour : a systematic review and future research directions for social marketing
Florence, Emma Shaozhen; Fleischman, David; Mulcahy, Rory; … - In: Journal of social marketing : JSOCM 12 (2022) 4, pp. 623-652
Persistent link: https://www.econbiz.de/10013440646
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Dimensions of materialism and credit card usage : an application and extension of the theory of planned behavior in Bangladesh
Ahamed, A. F. M. Jalal; Limbu, Yam B. - In: Journal of financial services marketing : JFSM 23 (2018) 3/4, pp. 200-209
Persistent link: https://www.econbiz.de/10011975282
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Explaining the role of perceived risk, knowledge, price, and cost in dry fish consumption within the theory of planned behaviour
Siddique, Mohammad Abdul Momin - In: Journal of global marketing 25 (2012) 4, pp. 181-201
Persistent link: https://www.econbiz.de/10009725934
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Family takāful purchase intentions in Bangladesh : the mediating role of attitude and saving motives and the moderating role of religiosity
Hasan, Abdulla Al-Towfiq; Rahman, Md Takibur - In: Islamic economic studies 31 (2023) 1/2, pp. 2-21
growing very fast. Further, the study suggests informative and persuasive promotions to encourage FTPI in Bangladesh and … Bangladesh and similar countries. Prior work on determining FTPI has not focused on promotional campaigns and saving motives, and …
Persistent link: https://www.econbiz.de/10014444917
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Consumers' intention toward buying ethically produced products in Bangladesh
Ho, Yi-Hui; Syed Shah Alam; Ahsan, Mst. Nilufar; Lin, … - In: International journal of emerging markets 18 (2023) 12, pp. 5798-5817
Persistent link: https://www.econbiz.de/10014461255
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Investigating the factors of consumers' purchase intention towards life insurance in Bangladesh : an application of the theory of reasoned action
Nomi, Marzia; Sabbir, Md. Mahiuddin - In: Asian Academy of Management journal : AAMJ 25 (2020) 2, pp. 135-165
Persistent link: https://www.econbiz.de/10012499489
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Factors influencing Uber adoption in Bangladesh and Pakistan
Rahman, Ummeh Habiba Faria Benteh; Zafar, Muhammad Khubaib - In: Open economics 3 (2020) 1, pp. 86-97
cultural factors of Bangladesh and Pakistan, which are leading people towards adopotion of non traditional source of transport …
Persistent link: https://www.econbiz.de/10012589236
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Young Consumers' Jute Bags Purchase Intention : An Application of Extended Theory of Planned Behavior in Bangladesh
Hassan, H.M. Kamrul; Das, Saikat - 2021
Jute, considered as the golden fiber of Bangladesh, has a remarkable history from a socio-economic perspective in the … young consumers' purchase intention of jute bags in Bangladesh. A widely known model, the theory of planned behavior, has … in Bangladesh …
Persistent link: https://www.econbiz.de/10014088120