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Theoretical Models of the Ante...
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Service-Dominant Logic
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Marketing theory
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17
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service-dominant logic
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Lusch, Robert F.
109
Vargo, Stephen L.
44
Lusch, Robert
11
Akaka, Melissa Archpru
6
Laczniak, Gene R.
6
Boyt, Thomas
4
O'Brien, Matthew
4
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Koskela-Huotari, Kaisa
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Lim, Steve C.
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Schuler, Drue
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Udell, Jon G.
3
Webster, Frederick E. <Jr.>
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ECONIS (ZBW)
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OLC EcoSci
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81
The hidden costs of hidden costs
Laczniak, Gene R.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 324-327
Persistent link: https://www.econbiz.de/10011750624
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82
Marketing : the next 40,000 years
Shultz, Clifford J.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 328-330
Persistent link: https://www.econbiz.de/10011750625
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83
On technology, magic and changing the world
Kravets, Olga
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 331-333
Persistent link: https://www.econbiz.de/10011750626
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84
Can macromarketing learn from 40,000 years of history?
Layton, Roger A.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 334-335
Persistent link: https://www.econbiz.de/10011750627
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85
Protecting relational assets : a pre and post field study of a horizontal business combination
Lusch, Robert F.
;
Brown, James R.
;
O'Brien, Matthew
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
2
,
pp. 175-197
Persistent link: https://www.econbiz.de/10009012600
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86
Alternative Logiken für Dienstleistungen : von hybriden Systemen zu Serviceökosystemen
Vargo, Stephen L.
;
Lusch, Robert F.
;
Horbel, Chris
; …
- In:
Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends
,
(pp. 137-153)
.
2011
Persistent link: https://www.econbiz.de/10008908803
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87
It's all B2B … and beyond : toward a systems perspective of the market
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 181-187
Persistent link: https://www.econbiz.de/10008934076
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88
Capabilities that enhance outcomes of an episodic supply chain collaboration
Zacharia, Zach G.
;
Nix, Nancy W.
;
Lusch, Robert F.
- In:
Journal of operations management
29
(
2011
)
6
,
pp. 591-603
Persistent link: https://www.econbiz.de/10009229202
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89
Marketing's responsibility for the value of the enterprise
Lusch, Robert F.
;
Webster, Frederick E. <Jr.>
- In:
MSI reports : working paper series
(
2010
)
3
,
pp. 97-144
Persistent link: https://www.econbiz.de/10008841377
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90
Reframing supply chain management : a service-dominant logic perspective
Lusch, Robert F.
- In:
The journal of supply chain management : a global …
47
(
2011
)
1
,
pp. 14-18
Persistent link: https://www.econbiz.de/10008900918
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