Similar Search Results

Qualitative Analyse von Online Communities für Neuproduktentscheidungen

Sinkovics, Rudolf R.; Penz, Elfriede; Molina Castillo, … - In: Der Markt : international journal of marketing 48 (2009/10) 1/2, pp. 61-72

Persistent link: https://www.econbiz.de/10003901673

Qualitative analysis of online communities to support international business decisions

Sinkovics, Rudolf R.; Penz, Elfriede; Molina-Castillo, … - In: Handbook of strategic e-business management, (pp. 841-862). 2014

Persistent link: https://www.econbiz.de/10010234597

Enhancing the trustworthiness of qualitative research in international business

Sinkovics, Rudolf R.; Penz, Elfriede; Ghauri, Pervez N. - In: Management international review : mir ; journal of … 48 (2008) 6, pp. 689-713

Persistent link: https://www.econbiz.de/10003788738

Mehrsprachige Interviews und softwaregestützte Analyse : Problemlösungen und Implementierung mi NVivo7

Sinkovics, Rudolf R.; Penz, Elfriede - In: Qualitative Marktforschung : Konzepte - Methoden - Analysen, (pp. 979-997). 2007

Persistent link: https://www.econbiz.de/10003485710

Mehrsprache Interviews und softwaregestützte Analyse : Problemlösungen und Implementierung mit NVivo

Sinkovics, Rudolf R.; Penz, Elfriede - In: Qualitative Marktforschung : Konzepte - Methoden - Analysen, (pp. 979-998). 2009

Persistent link: https://www.econbiz.de/10003827467

Social distance between residents and international tourists - implications for international business

Sinkovics, Rudolf R.; Penz, Elfriede - In: International business review : the official journal of … 18 (2009) 5, pp. 457-469

Persistent link: https://www.econbiz.de/10003886336

Enhancing the Trustworthiness of Qualitative Research in International Business

Sinkovics, Rudolf R. - 2016

Reliability, validity, generalisability and objectivity are fundamental concerns for quantitative researchers. For qualitative research, however, the role of these dimensions is blurred. Some researchers argue that these dimensions are not applicable to qualitative research and a quali- tative...

Persistent link: https://www.econbiz.de/10012982343

Triangulating consumers' perceptions of payment systems by using social representations theory : a multi-method approach

Penz, Elfriede; Sinkovics, Rudolf R. - In: Journal of consumer behaviour : an international … 12 (2013) 4, pp. 293-306

Persistent link: https://www.econbiz.de/10009780518

Formalisierung qualitativer internationaler Marketingforschung - Grundsätze und Anwendungsfall

Penz, Elfriede; Sinkovics, Rudolf R. - In: Innovationen im sektoralen Marketing : Festschrift zum …, (pp. 235-256). 2005

Persistent link: https://www.econbiz.de/10002969777

Ethnozentrismus und Konsumentenverhalten

Sinkovics, Rudolf R. - 1999

Persistent link: https://www.econbiz.de/10000998206