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Revisiting power messaging in service failures : pitfalls and proposed solutions

Antonetti, Paolo; Crisafulli, Benedetta - In: Psychology & marketing 39 (2022) 11, pp. 2072-2095

Persistent link: https://www.econbiz.de/10013465145

Attitude towards foreign product purchase : Malaysian consumers' perspective

Khairul Anuar Mohammad Shah; Hazril Izwar Ibrahim; … - In: International journal of economics and business … 21 (2021) 4, pp. 533-549

Persistent link: https://www.econbiz.de/10012597887

Emotional targeting using digital signage systems and facial recognition at the point-of-sale

Garaus, Marion; Wagner, Udo; Rainer, Ricarda Carina - In: Journal of business research : JBR 131 (2021), pp. 747-762

Persistent link: https://www.econbiz.de/10012545127

How unsponsored, online user-generated content impacts consumer attitudes and intentions toward vaccinations

Weber, T. J.; Muehling, Darrel D.; Kareklas, Ioannis - In: Journal of marketing communications 27 (2021) 4, pp. 389-414

Persistent link: https://www.econbiz.de/10012515869

The impact of review valence and awareness of deceptive practices on consumers' responses to online product ratings and reviews

Karabas, Ismail; Kareklas, Ioannis; Weber, T. J.; … - In: Journal of marketing communications 27 (2021) 7, pp. 685-715

Persistent link: https://www.econbiz.de/10012653582

The evoking power of servicescapes : consumers' inferences of manipulative intent following service environment-driven evocations

Lunardo, Renaud; Roux, Dominique; Chaney, Damien - In: Journal of business research : JBR 69 (2016) 12, pp. 6097-6105

Persistent link: https://www.econbiz.de/10011597718

Is a specific claim always better? : the double-edged effects of claim specificity in green advertising

Janssen, Catherine; Swaen, Valérie; Du, Shuili - In: Journal of business research : JBR 151 (2022), pp. 435-447

Persistent link: https://www.econbiz.de/10013459858

A model for short message service advertising avoidance determinants – an Iranian experience

AZIZI, Shahriar - In: Management & Marketing 8 (2013) 4

-esteem and cynicism play a key role in SMS advertising skepticism (β = 0.29; p<0.05 and β = 0.33; p < 0.05, respectively …). Positive subjective norms also impact SMS advertising skepticism negatively (β = -0.13; p<0.1). SMS advertising skepticism … significant impact on SMS advertising avoidance. Effects decomposition also revealed that SMS advertising skepticism had the …

Persistent link: https://www.econbiz.de/10011019914

TRUE GREEN CONSUMERS: AN INVESTIGATION OF CONSUMERSâ€™ GENUINE WILLINGNESS TO SHARE ENVIRONMENTAL RESPONSIBILITY

Baqer, Samar M. - In: Global Journal of Business Research 6 (2012) 3, pp. 37-48

This research investigates environmental attitudes among consumers in three countries: The United States of America, Kuwait and Turkey. The choice of the three countries is based on levels of income and economic development. The focus of this study is exploring characteristics of consumers...

Persistent link: https://www.econbiz.de/10011205699

ADVERTISING TO ADOLESCENTS: AN EXAMINATION OF SKEPTICISM

Jackson, Annette Singleton - In: Global Journal of Business Research 5 (2011) 3, pp. 85-91

Various studies have been done to further understand adolescent skepticism, its antecedents and consequences, and the … affect of skepticism on the processing of advertising and persuasion attempts among adolescents. Given the substantial … conceptualizes skepticism as a result of a developmental stage more than its current role as a dependent variable within the …

Persistent link: https://www.econbiz.de/10011205753

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