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Managing sensory expectations...
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1
Sonic branding of meat- and plant-based foods : the role of timbre
Monin Techawachirakul
;
Pathak, Abhishek
;
Motoki, Kosuke
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014331820
Saved in:
2
Shake it off and eat less : anxiety-inducing product
packaging
design influences food product interaction and eating
Ilicic, Jasmina
;
Brennan, Stacey M.
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 562-583
Persistent link: https://www.econbiz.de/10013173440
Saved in:
3
Packaging
-integrated-products : capturing new opportunities in the front end of product development
Simms, Chris
;
Trott, Paul
- In:
European journal of marketing
56
(
2022
)
8
,
pp. 2391-2418
Persistent link: https://www.econbiz.de/10013457356
Saved in:
4
Verpackungsdesign als Erfolgsfaktor der Marke
Linxweiler, Richard
- In:
Verpackung - Medium im Trend der Wünsche : …
,
(pp. 178-179)
.
1998
Persistent link: https://www.econbiz.de/10001305290
Saved in:
5
Verpackungsgestaltung bei Markenerweiterungen : der Einfluss auf die Akzeptanz der Konsumenten
Fuchs, Marcus
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002341921
Saved in:
6
Nutzung von Verpackungsdesign zur Kommunikation von Markenidentität
Orth, Ulrich R.
- In:
Vorträge zur Hochschultagung 2007 der Agrar- und …
,
(pp. 161-168)
.
2007
Persistent link: https://www.econbiz.de/10003559553
Saved in:
7
Holistic package design and consumer brand impressions
Orth, Ulrich R.
;
Malkewitz, Keven
- In:
Journal of marketing
72
(
2008
)
3
,
pp. 64-81
Persistent link: https://www.econbiz.de/10003709043
Saved in:
8
Light as a feather : effects of
packaging
imagery on sensory product impressions and brand evaluation
Rompay, Thomas J. L. van
;
Fransen, Marieke L.
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 397-407
Persistent link: https://www.econbiz.de/10010439154
Saved in:
9
Ceramic
packaging
design and brand development : a case study of Jingdezhen
Chen, Yanfei
- In:
International journal of innovation & sustainable …
18
(
2024
)
5/6
,
pp. 577-589
Persistent link: https://www.econbiz.de/10015065193
Saved in:
10
Praxisbuch
Packaging
: wie Verpackungsdesign Produkte verkauft
Seeger, Harald
-
2009
Persistent link: https://www.econbiz.de/10003785425
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