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Popularity of brand posts on b...
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Subject
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Konsumentenverhalten
78,379
Consumer behaviour
77,951
Beziehungsmarketing
24,984
Relationship marketing
24,956
Social Web
19,929
Social web
19,896
Markenführung
16,854
Brand management
16,833
Online-Marketing
12,714
Internet marketing
12,495
Theorie
11,964
Theory
11,789
Markenimage
10,765
Brand image
10,549
Kundenzufriedenheit
7,879
Customer satisfaction
7,869
Deutschland
7,850
Germany
7,418
USA
6,744
Online-Handel
6,655
Online retailing
6,636
United States
6,527
Electronic Commerce
6,423
Markenartikel
6,369
Brand
6,326
Dienstleistungsqualität
6,199
Service quality
6,186
E-commerce
6,092
Marketingmanagement
5,469
Marketing management
5,399
Werbewirkung
4,994
Advertising effects
4,937
Einzelhandel
4,842
Retail trade
4,739
Werbung
4,228
Advertising
4,123
Virales Marketing
4,039
Viral marketing
4,038
Marketing
3,830
Experiment
3,655
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Online availability
All
Undetermined
41,117
Free
26,388
Type of publication
All
Article
84,400
Book / Working Paper
43,941
Journal
271
Other
38
Type of publication (narrower categories)
All
Article in journal
70,333
Aufsatz in Zeitschrift
70,333
Aufsatz im Buch
12,940
Book section
12,940
Graue Literatur
9,913
Non-commercial literature
9,913
Working Paper
8,156
Arbeitspapier
7,598
Hochschulschrift
4,935
Thesis
3,527
Collection of articles of several authors
2,421
Sammelwerk
2,421
Aufsatzsammlung
1,592
Case study
1,526
Fallstudie
1,526
Conference paper
778
Konferenzbeitrag
778
Ratgeber
611
Konferenzschrift
598
Lehrbuch
577
Bibliografie enthalten
572
Bibliography included
572
Guidebook
567
Textbook
485
Dissertation u.a. Prüfungsschriften
458
Collection of articles written by one author
413
Sammlung
413
Conference proceedings
317
Reprint
289
Amtsdruckschrift
253
Government document
253
Handbook
218
Handbuch
218
Article
151
Glossar enthalten
115
Glossary included
115
Systematic review
106
Übersichtsarbeit
106
Statistik
94
Forschungsbericht
82
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Language
All
English
110,006
German
16,523
Undetermined
1,255
French
436
Polish
155
Spanish
113
Italian
102
Russian
54
Swedish
48
Danish
30
Portuguese
27
Dutch
24
Norwegian
22
Romanian
20
Lithuanian
19
Hungarian
17
Finnish
15
Czech
12
Slovak
11
Serbian
8
Croatian
6
Bulgarian
3
Indonesian
3
Multiple languages
3
Slovenian
3
Arabic
2
Bosnian
2
Chinese
2
Valencian
1
Kazakh
1
Macedonian
1
Malay (macrolanguage)
1
Turkish
1
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Author
All
Bruhn, Manfred
188
Huber, Frank
178
Esch, Franz-Rudolf
167
Burmann, Christoph
163
Bauer, Hans H.
161
Homburg, Christian
150
Herrmann, Andreas
134
Wiedmann, Klaus-Peter
132
Han, Heesup
128
Belk, Russell W.
116
Mattila, Anna S.
106
Sheth, Jagdish N.
103
Grunert, Klaus G.
101
Kumar, V.
100
Baumgarth, Carsten
97
Gierl, Heribert
97
Verhoef, Peter C.
96
Phau, Ian
94
Melewar, T. C.
92
Dwivedi, Yogesh Kumar
91
Meffert, Heribert
90
Grewal, Dhruv
87
Walsh, Gianfranco
85
Lusk, Jayson L.
84
Loureiro, Sandra Maria Correia
81
Tomczak, Torsten
80
Usman, Osly
80
Ahlert, Dieter
77
Khare, Arpita
76
Kreutzer, Ralf T.
76
Keller, Kevin Lane
75
Foxall, Gordon R.
74
Pelsmacker, Patrick de
74
Rajagopal
73
Skiera, Bernd
73
Thaichon, Park
73
Bagozzi, Richard P.
72
Paul, Justin
72
Bang, Nguyen
71
Vrontis, Demetris
71
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Institution
All
National Bureau of Economic Research
587
Springer Fachmedien Wiesbaden
379
IGI Global
165
OECD
56
Verlag Dr. Kovač
56
Books on Demand GmbH <Norderstedt>
47
American Marketing Association
43
Information Resources Management Association
41
Haufe-Lexware GmbH & Co. KG
34
International Energy Agency
31
Edward Elgar Publishing
26
European Association of Agricultural Economists - EAAE
26
Gesellschaft zur Erforschung des Markenwesens
26
Institut für Demoskopie Allensbach
26
Nomos Verlagsgesellschaft
26
Université Paris-Dauphine (Paris IX)
26
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
26
Friedrich-Schiller-Universität Jena
25
Springer Gabler <Firma>
25
Universität Mannheim
24
Springer-Verlag GmbH
19
Nordic Council of Ministers
18
Springer International Publishing
18
Verlag Franz Vahlen
17
RWTH Aachen
16
INSEAD
15
Organisation for Economic Co-operation and Development
15
Shaker Verlag
15
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
14
Wiley-VCH
14
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
Christian-Albrechts-Universität zu Kiel
13
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
13
Peter Lang GmbH
13
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
13
Österreichisches Institut für Wirtschaftsforschung
13
Campus Verlag
12
Erasmus Research Institute of Management
12
Europäische Kommission / Gemeinsame Forschungsstelle
12
Fachhochschule Reutlingen / European School of Business
12
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Published in...
All
Journal of business research : JBR
2,620
Journal of retailing and consumer services
2,141
SpringerLink / Bücher
984
International journal of hospitality management
928
International journal of consumer studies
779
Psychology & marketing
778
The journal of brand management : an international journal
683
Journal of consumer research : JCR ; an interdisciplinary bimonthly
612
Industrial marketing management : the international journal for industrial and high-tech firms
599
NBER working paper series
584
Tourism management : research, policies, practice
520
The journal of product & brand management
510
Working paper / National Bureau of Economic Research, Inc.
500
Asia Pacific journal of marketing and logistics
473
Technological forecasting & social change : an international journal
472
Journal of travel and tourism marketing
469
Management science : journal of the Institute for Operations Research and the Management Sciences
469
European journal of marketing : EJM
468
Journal of marketing management : MM
463
Journal of marketing research : JMR
435
NBER Working Paper
435
Journal of marketing
417
Journal of the Academy of Marketing Science
407
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
393
The journal of services marketing
392
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
390
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
384
Journal of marketing communications
381
Journal of retailing
378
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
365
International journal of contemporary hospitality management
362
Cogent business & management
357
Marketing letters : a journal of research in marketing
354
The service industries journal
354
Marketing intelligence & planning
349
Journal of international consumer marketing
337
Journal of business ethics : JOBE
334
Journal of fashion marketing and management
333
International journal of retail & distribution management
332
Journal of hospitality marketing & management
332
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Source
All
ECONIS (ZBW)
124,217
USB Cologne (EcoSocSci)
2,344
RePEc
975
EconStor
794
BASE
202
OLC EcoSci
66
Other ZBW resources
25
USB Cologne (business full texts)
23
ArchiDok
4
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81
Customer engagement in a Facebook brand community
Gummerus, Johanna
;
Liljander, Veronica
;
Weman, Emil
; …
- In:
Management research review
35
(
2012
)
9
,
pp. 857-877
Persistent link: https://www.econbiz.de/10009660470
Saved in:
82
Effects of companies' responses to consumer criticism in social media
Xia, Lan
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
4
,
pp. 73-99
Persistent link: https://www.econbiz.de/10009767393
Saved in:
83
Brand presence in digital space
Rowley, Jennifer
;
Edmundson-Bird, David
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10009792126
Saved in:
84
Consumers as "integrators" of marketing communications : when "like" is as good as "buy"
O’Reilly, Kelley
;
Lancendorfer, Karen M.
- In:
International journal of e-business research : an …
9
(
2013
)
4
,
pp. 1-15
Persistent link: https://www.econbiz.de/10010354433
Saved in:
85
Developing a brand structure pyramid model for travel-related online social networks
Barreda, Albert
;
Nusair, Khaldoon
;
Bilgihan, Anil
; …
- In:
Tourism review : the official journal of the AIEST
68
(
2013
)
4
,
pp. 49-70
Persistent link: https://www.econbiz.de/10010226559
Saved in:
86
Enhancing consumer-brand relationships on restaurant Facebook fan pages : maximizing consumer benefits and increasing active participation
Kang, Juhee
;
Tang, Liang
;
Fiore, Ann Marie
- In:
International journal of hospitality management
36
(
2014
),
pp. 145-155
Persistent link: https://www.econbiz.de/10010239303
Saved in:
87
Consumer brand enagement in social media : conceptualization, scale development and validation
Hollebeek, Linda D.
;
Glynn, Mark S.
;
Brodie, Roderick J.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10010399391
Saved in:
88
Fostering consumer-brand relationships in social media environments : the role of parasocial interaction
Labrecque, Lauren I.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 134-148
Persistent link: https://www.econbiz.de/10010399424
Saved in:
89
Influence on consumer attitude toward online brand community on revisit intention and brand trust
Jung, Na Young
;
Kim, Soohyun
;
Kim, Soyoung
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 581-589
Persistent link: https://www.econbiz.de/10010388522
Saved in:
90
The bright and dark sides of online customer engagement on brand love
Siu, Noel Yee-Man
;
Zhang, Tracy Junfeng
;
Yeung, Raissa …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 957-970
Persistent link: https://www.econbiz.de/10014471162
Saved in:
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