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Consumer behaviour : a European perspective
Solomon, Michael R.; Bamossy, Gary J.; Askegaard, Søren; … - 2013 - 5. ed.
Persistent link: https://www.econbiz.de/10009756374
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Cultural influences on representations of the consumer in marketing theory
Maclaran, Pauline; Hogg, Margaret K.; Bradshaw, Alan - In: The SAGE handbook of marketing theory, (pp. 332-352). 2010
Persistent link: https://www.econbiz.de/10003923156
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Consumer resource integration amongst vulnerable consumers : care leavers in transition to independent living
Piacentini, Maria; Hibbert, Sally A.; Hogg, Margaret K. - In: Journal of marketing management : MM 30 (2014) 1/2, pp. 201-219
Persistent link: https://www.econbiz.de/10010338657
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Service recovery following dysfunktional consumer participation
Hibbert, Sally A.; Piacentini, Narua G.; Hogg, Margaret K. - In: Journal of consumer behaviour : an international … 11 (2012) 4, pp. 329-338
Persistent link: https://www.econbiz.de/10009624505
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The interrelationship between desired and undesired selves and consumption : the case of Greek female consumers' experiences
Karanika, Katerina; Hogg, Margaret K. - In: Journal of marketing management : MM 26 (2010) 11/12, pp. 1091-1111
Persistent link: https://www.econbiz.de/10008757649
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The political role of government-sponsored social marketing campaigns
Raftopoulou, Effi; Hogg, Margaret K. - In: European journal of marketing : EJM 44 (2010) 7/8, pp. 1206-1227
Persistent link: https://www.econbiz.de/10008650632
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Consumer behavior II : the meaning of consumption
Hogg, Margaret K. (contributor) - 2006
Persistent link: https://www.econbiz.de/10008668443
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(Sub)cultures of consumption
Hogg, Margaret K. (contributor) - 2006
Persistent link: https://www.econbiz.de/10008669070
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Possessions, brands and the self
Hogg, Margaret K. (contributor) - 2006
Persistent link: https://www.econbiz.de/10008669071
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Advertising and consumption
Hogg, Margaret K. (contributor) - 2006
Persistent link: https://www.econbiz.de/10008669072