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What is the best communication strategy (integration vs. reception) to persuade consumers? : an analysis across levels of brand familiarity
Navarro-Bailón, María Ángeles - In: Breaking new ground in theory and practice, (pp. 327-342). 2011
Persistent link: https://www.econbiz.de/10009381007
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Accessing retailer equity through integration in retailers' buying groups
Hernández-Espallardo, Miguel; Navarro-Bailón, María … - In: International journal of retail & distribution management 37 (2009) 1, pp. 43-62
Persistent link: https://www.econbiz.de/10009522029
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Privacy concerns in quick response code mobile promotion : the role of social anxiety and situational involvement
Okazaki, Shintaro; Navarro-Bailón, María Ángeles; … - In: International journal of electronic commerce : IJEC 16 (2011/12) 4, pp. 91-119
Persistent link: https://www.econbiz.de/10009573706