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Political risk and the evolution of the control of foreign business : equity, earnings and the marketing mix
Akhter, Humayun - In: Journal of global marketing 1 (1988) 3, pp. 109-128
Persistent link: https://www.econbiz.de/10001086741
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Political risk : a structural analysis
Akhter, Humayun - 1987
Persistent link: https://www.econbiz.de/10001089826
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1985 AMA educators' proceedings
Lusch, Robert F. (contributor) - American Marketing Association - 1985
Persistent link: https://www.econbiz.de/10001548945
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Retailing
Dunne, Patrick M.; Lusch, Robert F. - 2005 - 5. ed., internat. student ed
Persistent link: https://www.econbiz.de/10001999081
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An exploratory analysis of the correlates of labor productivity in retailing
Lusch, Robert F.; Moon, Soo Young - In: Journal of retailing 60 (1984) 3, pp. 37-61
Persistent link: https://www.econbiz.de/10002419231
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Financial and strategic trends of chain store retailers, 1974-1975
Lusch, Robert F.; Kenderdine, James M. - In: Review of regional economics and business 2 (1977) 1, pp. 11-17
Persistent link: https://www.econbiz.de/10002419248
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The future of marketing strategy
Lusch, Robert F.; Udell, Jon G.; Laczniak, Gene R. - In: Business horizons 19 (1976) 6, pp. 65-74
Persistent link: https://www.econbiz.de/10002419259
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A variance approach to analyzing changes in return on investment
Lusch, Robert F.; Bentz, William F. - In: Management accounting 60 (1978) 8, pp. 29-33
Persistent link: https://www.econbiz.de/10002419289
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The business environment of 1985
Udell, Jon G.; Laczniak, Gene R.; Lusch, Robert F. - In: Business horizons 19 (1976) 3, pp. 45-54
Persistent link: https://www.econbiz.de/10002951133
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How advertising can position a brand
Smith, Robert E.; Lusch, Robert F. - In: Journal of advertising research 16 (1976) 1, pp. 37-43
Persistent link: https://www.econbiz.de/10002818918