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Laczniak, Gene R.; Lusch, Robert F. - In: Review of regional economics and business 2 (1977) 2, pp. 10-15

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Laczniak, Gene R.; Lusch, Robert F.; Udell, Jon G. - In: Journal of marketing 41 (1977) 4, pp. 47-56

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Ross, Robert H.; Lusch, Robert F. - In: Journal of business research : JBR 10 (1982) 2, pp. 237-250

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Ingene, Charles Arthur; Lusch, Virginia Newell - In: Journal of macromarketing 43 (2023) 1, pp. 32-35

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Brown, James R. - In: Journal of macromarketing 43 (2023) 1, pp. 36-38

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O'Brien, Matthew - In: Journal of macromarketing 43 (2023) 1, pp. 39-40

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Schmidtz, David - In: Journal of macromarketing 43 (2023) 1, pp. 41-42

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Brunswick, Gary J. - In: Journal of macromarketing 43 (2023) 1, pp. 43-47

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Weinberger, Michelle F.; Lusch, Robert F. - In: Journal of macromarketing 43 (2023) 1, pp. 48-60

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Lusch, Robert F.; Vargo, Stephen L.; Tanniru, Mohan - In: Journal of the Academy of Marketing Science 38 (2010) 1, pp. 19-31

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