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B2B-Dienstleistungsmarketing :...
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Unternehmensdienstleistung
3,689
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3,607
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3,445
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3,426
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71
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41
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36
Wagner, Joachim
34
Meffert, Heribert
31
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27
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26
Raff, Horst
25
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Baumgarth, Carsten
19
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Jacob, Frank
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Kohtamäki, Marko
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Lindgreen, Adam
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Meyer, Anton
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Parida, Vinit
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Shearmur, Richard G.
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Voeth, Markus
19
Fließ, Sabine
18
Geiger, Ingmar
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Stahlecker, Thomas
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Stauss, Bernd
18
Edvardsson, Bo
17
Pepels, Werner
17
Wirtz, Jochen
17
Krcmar, Helmut
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Sharma, Arun
16
Tarr, David G.
16
Ulaga, Wolfgang
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Zenker, Andrea
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Böhmann, Tilo
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RWTH Aachen
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IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
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Nomos Verlagsgesellschaft
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OECD
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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ESRC Centre for Business Research
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Edward Elgar Publishing
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Fördergesellschaft Marketing an der Universität Augsburg
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European Association for Industrial Marketing Research
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Excellence-in-Service-Konferenz <6., 2016, Koblenz>
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Fraunhofer-Institut für Systemtechnik und Innovationsforschung
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IfS Institut für Stadtforschung und Strukturpolitik
3
Shaker Verlag
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Westfälische Wilhelms-Universität Münster
3
Wirtschaftswissenschaftliche Fakultät, Friedrich-Schiller-Universität Jena
3
Österreichisches Institut für Wirtschaftsforschung
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Berufsverband Deutscher Markt- und Sozialforscher
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Industrial marketing management : the international journal for industrial and high-tech firms
657
The journal of business & industrial marketing
260
SpringerLink / Bücher
195
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133
Journal of business research : JBR
132
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The service industries journal
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Springer eBook Collection
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Journal of the Academy of Marketing Science
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Services marketing quarterly
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European journal of marketing : EJM
35
Handbook of business-to-business marketing
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Europäische Hochschulschriften / 5
31
Corporate Shared Services : Bereitstellung von Dienstleistungen im Konzern
30
Journal of service research : JSR
29
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Harvard-Business-Manager : das Wissen der Besten
26
Discussion paper
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of services technology and management
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Fokus Dienstleistungsmarketing
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Marketing intelligence & planning
21
Service business
21
Harvard business review : HBR
20
Journal of retailing and consumer services
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Services in global value chains : manufacturing-related services
20
The journal of personal selling & sales management : JPSSM
20
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
19
Regional studies
19
ZEW discussion papers
19
International journal of production economics
18
Regional studies : official journal of the Regional Studies Association
18
ZEW Discussion Papers
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
17
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ECONIS (ZBW)
8,879
USB Cologne (EcoSocSci)
255
RePEc
173
EconStor
131
BASE
29
OLC EcoSci
12
ArchiDok
2
USB Cologne (business full texts)
1
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1
Marketing für Systemanbieter : Ansätze zu einem Relationship Marketing-Konzept für das logistische Kontraktgeschäft. Mit einem Geleitw. von Werner Delfmann
Engelsleben, Tobias
-
1999
Persistent link: https://www.econbiz.de/10001399037
Saved in:
2
Managing service quality in high customer contact B2B services across domestic and international markets
Pomirleanu, Nadia
;
Mariadoss, Babu John
;
Chennamaneni, …
- In:
Industrial marketing management : the international …
55
(
2016
),
pp. 131-143
Persistent link: https://www.econbiz.de/10011503639
Saved in:
3
Organizational behavior in innovation, marketing, and purchasing in business service contexts : an agenda for academic inquiry
Holmlund, Maria
;
Kowalkowski, Christian
;
Biggemann, Sergio
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2457-2462
Persistent link: https://www.econbiz.de/10011491056
Saved in:
4
Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success
Schultz, Mike
;
Doerr, John E.
-
2009
Persistent link: https://www.econbiz.de/10003815701
Saved in:
5
Branded products in der Marktforschung : die Dienstleistungsmarke in einer ausgewählten B2B-Branche
Glusk, Nicola
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003981670
Saved in:
6
B2B services : linking service loyalty and brand equity
Rauyruen, Papassapa
;
Miller, Kenneth E.
;
Groth, Markus
- In:
The journal of services marketing
23
(
2009
)
3
,
pp. 175-186
Persistent link: https://www.econbiz.de/10009525757
Saved in:
7
Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success
Schultz, Mike
;
Doerr, John E.
;
Frederiksen, Lee W.
-
2013
-
Second edition
Persistent link: https://www.econbiz.de/10009769355
Saved in:
8
Free-to-fee transformation of industrial services
Mustak, Mekhail
;
Ulaga, Wolfgang
;
Grohmann, Marcella Maria
- In:
Journal of service research
26
(
2023
)
1
,
pp. 21-43
Persistent link: https://www.econbiz.de/10014246191
Saved in:
9
Eight organizational enablers of digital service-sales ambidexterity in industrial firms
Classen, Moritz
;
Friedli, Thomas
- In:
The journal of business & industrial marketing
37
(
2022
)
11
,
pp. 2142-2155
Persistent link: https://www.econbiz.de/10013455410
Saved in:
10
Co-creation of value in business-to-business services
Watanabe, Yoshiaki
- In:
International business and economics research journal
13
(
2014
)
6
,
pp. 1483-1498
Persistent link: https://www.econbiz.de/10011280177
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