This article examines cross-price promotional effects in a dynamic context. Among other things, we investigate whether previously established findings hold when consumer and competitive dynamics are taken into account. Five main influential effects (asymmetric price effect, neighborhood price...

Purpose – This article investigates the role that brands play in influencing the behavior and purchase decisions of compulsive buyers and whether this role differs for noncompulsive buyers, resulting in four research propositions. Design/methodology/approach – In-depth interviews, conducted...

Purpose – Given the dramatic technology‐led changes that continue to take place in the marketplace, researchers and practitioners alike are keen to understand the emergence and implications of online brand communities (OBCs). The purpose of this paper is to explore OBCs from both consumer...

Elemzésünkben hibakorrekciós modellek segítségével vizsgáljuk a piaci hozamok és a banki forinthitel- és forintbetéti kamatok közötti transzmissziót az 1997-2004-as periódusra - mind aggregált, mind egyedi banki adatokra vonatkozóan. Lineáris modellünk alapján a rövid...