Similar Search Results

Hasliza Hassan; Muhammad Sabbir Rahman; Abu Bakar Sade - In: International journal of business excellence 17 (2019) 3, pp. 290-305

Persistent link: https://www.econbiz.de/10011997497

Dall'Olmo Riley, Francesca; Hand, Chris; Guido, Francesca - In: Journal of marketing management : MM 30 (2014) 9/10, pp. 904-924

Persistent link: https://www.econbiz.de/10010411303

Günther, Stephan - 2002 - 1. Auflage

-beurteilung des Transferproduktes und des Markenimages. Stephan Günther stellt den aktuellen Forschungsstand zum Markentransfer …

Persistent link: https://www.econbiz.de/10001658268

Bacchiega, Emanuele; Colucci, Mariachiara; Denicolò, … - In: Management science : journal of the Institute for … 70 (2024) 5, pp. 3182-3199

Persistent link: https://www.econbiz.de/10014551119

Kolli, Inès; Guèvremont, Amélie; Durif, Fabien - In: Journal of promotion management : innovations in … 30 (2024) 8, pp. 1254-1292

Persistent link: https://www.econbiz.de/10015183026

Roozen, Irene T. M.; Raedts, Mariet; Henderix, Margot - In: Journal of global fashion marketing : JGfM 16 (2025) 1, pp. 32-46

Persistent link: https://www.econbiz.de/10015188846

Lopes, Evandro Luiz; Silva, Dirceu da; Costa Hernandez, … - In: Journal of international consumer marketing 26 (2014) 3, pp. 201-216

Persistent link: https://www.econbiz.de/10010380445

Wernerfelt, Birger; Keller, Kevin Lane; Moorthy, Sridhar - In: Marketing science 31 (2012) 5, pp. 771-778

Persistent link: https://www.econbiz.de/10009665101

Moorthy, Sridhar - In: Marketing science 31 (2012) 5, pp. 756-770

Persistent link: https://www.econbiz.de/10009665103

Oyeniyi, Omotayo - In: African journal of business and economic research : AJBER 5 (2010) 1, pp. 51-68

Persistent link: https://www.econbiz.de/10003987957